Buscador de Tesis y publicaciones académicas

AN ANALYSIS OF EFFECTIVENESS ON DIGITAL MARKETING

RISHABH MISHRA

Finding out how effective digital marketing strategies are in the modern business environment is the driving force behind this study. With the proliferation of online services, companies are increasingly relying on digital marketing to reach customers. This study employs both quantitative and qualitative methodologies...

BASICS OF DIGITAL MARKETING

Djurayeva, Munira Sadullayevna

This article covers the basics of digital marketing. Digital marketing is a very popular trend in our world, as it is aimed at modern technologies. The article covers the main features and analyzes the main reasons for the popularity of digital marketing. In conclusion, digital marketing tools were reviewed.

Digital Marketing and Marketing Technology the Framework of Identifying Barriers to Digital Transformation of Textile Cluster in the Digital Era

Abdulaziz Aliev · Ziyodulla Hakimov

The Influence Of Entrepreneurial Capabilities On Marketing Performance Moderated By Digital Marketing

null Cicik Harini · null Retno Djohar Juliani · null Leonardo Budi Hasiholan · null Sugeng Bowo Handayani

One way to contact clients, develop real-time connections with them, and ultimately win their pleasure is by using digital resources through digital marketing. With the use of digital marketing tools, this study aims to ascertain how entrepreneurial marketing affects marketing performance in Semarang, Indonesia. The re...

Penerapan Pembelajaran Digital Marketing Berbasis Proyek untuk Menumbuhkan Kemampuan Digital Marketing

Dewi Endah Fajariana

Abstract: Digital marketing learning is a knowledge product produced by universities. Understanding, mastery, and use of e-commerce, social media, and marketplaces are needed as digital tools for conducting digital marketing. The purpose of this study was to test the effectiveness of digital marketing learning to grow...

Digital Media and Search Marketing

Frigenti, Pietro Paolo

Digital Marketing Trends and Content Strategies in the Indian Automobile Industry: A Thematic Qualitative Analysis

Dr.C .Sriram · Dr.A. Malarvizhi

ABSTRACT: The Indian automobile industry, one of the most dynamic sectors in the country, is currently undergoing a transformative phase propelled by the rise of digital marketing. This research paper explores the latest digital marketing trends in the Indian automotive sector with an emphasis on identifying the most e...

The Role of Digital Marketing in Achieving Sustainable Competitive Advantage

Edna Mngusughun Denga · Narasimha Rao Vajjhala · Sandip Rakshit

Digital marketing is a growing trend day by day, with internet marketing concepts becoming a powerful medium for digital marketing and electronic devices such as cell phones, digital billboards, tablets and laptops, portable game devices, and many gadgets that help in digital marketing. In this chapter, the role of dig...

THE INFLUENCE OF ENTREPRENEURIAL MARKETING AND DIGITAL MARKETING CAPABILITIES ON MARKETING PERFORMANCE: EVIDENCE FROM CULINARY MSMES

Salma Maulida Rahman · Weni Novandari · Tiladela Luhita · Tito Juwono Pradekso

This study aims to analyze the effect of entrepreneurial marketing on marketing performance in food and beverage MSMEs (Micro, Small, and Medium Enterprises) in the Barlingmascakeb area, with digital marketing capabilities as a mediating variable and market turbulence as a moderating variable. The findings reveal that...

Penerapan Digital Marketing Sebagai Strategi Pemasaran Pada UMKM Pakan Super Klasik

null Cindy Clarissa Quenby · null Maharani Ikaningtyas

The rapid development of internet technology in the current era has changed the paradigm of traditional marketing into digital marketing using internet media, which is known as digital marketing. Digital marketing plays an important role in the success of MSME marketing because it allows analysis of new target markets,...