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92.108 resultados para «marketing digital»

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Other 2021

Application of digital media as a marketing tool amongst Nepalese start ups : Case Company: Kritya Hub

Mainali, Hasan · Dhakal, Uddhav

This thesis aimed to identify the importance and key impacts of digital marketing in Nepalese startups. The changing business environment and digital innovations have changed the way of doing business and resulted in the emergence of digital marketing around the globe. The main subject of this thesis is digital marketi...

4. Education social media economics and business social sciences
  • Finland
  • English
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Tesis de maestría 2024 Acceso abierto

Empreendedorismo em marketing digital: um estudo de caso da empresa pontíz marketing no norte de Portugal

Araujo, Felipe Mamede

A Pontíz Marketing é uma empresa emergente no setor de marketing digital focada em dinamizar o empreendedorismo na região Norte de Portugal. Este estudo de caso detalha como a Pontíz Marketing implementou estratégias inovadoras de marketing digital para atrair e manter uma base de clientes diversificada, especialmente...

Empreendedorismo economics and business social sciences Norte de Portugal
  • Portugal
  • Portuguese
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Artículo 2025 Acceso abierto Revisado por pares

Impact of Digital Marketing and Analytics on Business Performance: An Empirical Study

Ankur Yadav

The rapid growth of digital technologies has transformed traditional marketing practices into data-driven, customer-centric approaches. Digital marketing combined with analytics enables organizations to understand consumer behavior, optimize campaigns, and enhance business performance. The present study examines the ro...

economics and business social sciences
  • International Journal for Multidisciplinary R...
  • DOI: 10.36948/ijfmr.2025.v07i06.65305
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Other 2023

Digital Marketing Strategies Used by Competing Coffee Shops in Candelaria, Quezon: Perspective of Employees

Sobrepeña, J. G. (Josh Edric) · Ragas, R. D. (Reymond) · Sotomayor, C. R. (Chrizza Kaye)

The study aimed to identify the digital marketing strategies utilized by coffee shops in Candelaria, Quezon, the digital platforms used by coffee shops in digital marketing, and the challenges and benefits of digital marketing strategy and its impact on sales and profitability of coffee shops. The study utilized a qual...

economics and business social sciences
  • Institute of Industry and Academic Research I...
  • Indonesia
  • English
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Artículo 2024 Acceso abierto Revisado por pares 1 cita

Optimization of Digital Marketing in Increasing Sales BAKPIA Masaji Kediri UMKM Products

null Yogi Dwi Lestari · null Sudarmiatin

In the current digital era, digital marketing has become a very important marketing strategy for the Micro, Small and Medium Enterprises (MSME) sector. The use of digital marketing can help MSMEs increase marketing reach, expand the customer base, and ultimately increase sales. This research aims to explore appropriate...

economics and business social sciences 8. Economic growth
  • PT Formosa Cendekia Global
  • DOI: 10.55927/jambak.v3i1.9175
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Artículo 2024 Acceso abierto Revisado por pares

Financial Justification for the Use of Innovative Digital Marketing Tools

Yuliia Tataryntseva · Oleksandr Manoylenko · Nataliia Shmatko

This article presents a comprehensive study aimed at analysing the impact of innovative digital marketing tools on the promotion of dairy products. This study is relevant because of the rapid dynamics of the digital environment and the need for enterprises to adapt to new marketing trends. The article investigates the...

financial justification of costs innovative digital marketing tools інноваційні інструменти цифрового маркетингу target audience
  • Sumy State University
  • Ukraine
  • English
  • DOI: 10.21272/mmi.2024.3-10
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Capítulo de libro 2024 Acceso abierto

The analysis of the application of digital marketing in shipping companies

Zaninović, Petra Adelajda

The opportunities offered by digital marketing are beneficial to all parties involved, both providers and users. Through various forms of digital marketing, shipping companies can grow their business and attract future employers and customers. Although the shipping industry is not always visible to customers, its servi...

economics and business social sciences international trade digital marketing
Other 2025

A Data-Driven Digital Marketing Strategy for a Cold Room Business

Goles, Sarah

The purpose of this study was to create a data-driven digital marketing strategy for the case company in the cold room construction business. The study was commissioned by the case company, a small Finnish startup with two employees that was established in 2024. They construct cold rooms for hotels, restaurants, cateri...

Master's Degree Programme in Business Informatics social media strategies economics and business
  • Finland
  • English
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Artículo 2021 Revisado por pares

Research on the Core Mechanism of Digital Marketing Communication Effect Based on the Big Data Era

Falin Li

In the current social development, many new types of intelligent science and technology such as big data are rapidly becoming generalized, and now various companies and enterprises are gradually adopting digital operations, and the application of big data technology to digital marketing has become The shortcut in the d...

  • IEEE
  • DOI: 10.1109/iwcmc51323.2021.9498911
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Artículo 2023 Revisado por pares

Micro, Small, and Medium Enterprises' Digital Marketing Strategy in Cimekar Village, Bandung Regency

null I Nyoman Tri Sutaguna · null Syamsu Rijal · null Chevy Herli Sumerli A · null Geofakta Razali · y 1 más

The slow growth of Micro, Small, and Medium Enterprises in rural areas has resulted in low sales volume. Despite the fact that MSMEs provide employment opportunities for rural communities, they do not eliminate poverty or unemployment. To make the most of digital media, solid digital marketing strategies and concepts a...

economics and business social sciences 8. Economic growth 1. No poverty
  • Politeknik Pratama Purwokerto
  • DOI: 10.55606/bijmt.v3i1.1287
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