Buscador de Tesis y publicaciones académicas

Strategi Pemasaran Jasa Lembaga Pendidikan Pesantren Islam Internasional Al-Andalus Kabupaten Bogor Pada Era Marketing 6.0

Tajudin Tajudin · Djoesept Harmat Tarigan

This study aims to analyze the educational service marketing strategies implemented by Pesantren Islam Internasional Al Andalus, Bogor, within the framework of Marketing 6.0. A qualitative approach with a case study design was employed to explore the institution’s marketing practices. Data were collected through in dep...

Digital Marketing Vs. Traditional Marketing- Ganeral View Comparative

Mahdi Mahdi Aboali - · Dr. Gajanan Mudholker -

A market is the aggregate of all individuals or entities who engage in buying and selling activities within a specific area or region. The area might refer to the entire planet, specific countries, regions, states, or cities. A market is a gathering of two parties for the purpose of facilitating the exchange of product...

A study on employee perception towards digital marketing services

V. Soundharya · D. Sidharth · Kumar V. Nithiesh · Kanagaraj M. Ganesan

This study focuses on investigating the effectiveness of new strategies in digital marketing, specifically at Technopundits Knowledge Solutions Private Limited. The success of digital marketing relies on a comprehensive strategy built upon seven core capabilities: strategic approach, performance improvement process, ma...

Patient Satisfaction and Loyalty in Public Healthcare: The Role of Digital Marketing and Service Quality

Rizka Amelia Mayasari · Basuki Rachmat

This study aims to analyze the effect of digital marketing and health service quality on patient satisfaction and loyalty at Rangkah health center, Surabaya. The background of this study is based on the increasing need for responsive, modern, and digital technology-based health services, especially in the context of co...

SANAT PAZARLAMA TEKNİKLERİ VE DİJİTAL DÖNÜŞÜM İLE SANAT PAZARLAMASININ GELİŞİMİ

Aydın, Sevgi

The art marketing field is now undergoing active development towards its maximum potential. The aim of this study is to examine several topics, such as art marketing, the characteristics of art marketing, art marketing methodologies, the importance of art marketing, art marketing tactics, the relationship between digit...

The Impact of Digital Marketing on Consumer Purchase Behavior

Roya Anvari · Kehinde Musa · Rokhsareh Mobarhan

This study examines how digital marketing components influence consumer buying behavior in e-commerce, with perceived enjoyment as a mediator. Key factors such as content marketing, consumer trust, online shopping experience, and product pricing were analyzed using a structured questionnaire from 200 online shoppers. I...

Digital Marketing as an Enabler of Sustainable Food System: The Mediating Role of Relationship Marketing

Hailemariam Kebede Gelgile · Amit Shukla

Digital Transformation Initiatives for Agile Marketing

Autoría no especificada

Digital Markets and Marketing

Elizabeth Parsons · Pauline Maclaran · Andreas Chatzidakis · Rachel Ashman

O impacto do marketing digital nas Pequenas e Médias Empresas: o caso Prozis

Lopes, Rui Francisco de Sousa

Este projeto de graduação visa examinar como o Marketing Digital afeta o progresso e o desempenho de pequenas e médias empresas (PME’s), dada a crescente importância das ferramentas digitais nos negócios nos dias de hoje. Começamos por definir o que é marketing digital, vendo-o como um conjunto de táticas para promover...