Buscador de Tesis y publicaciones académicas

The integrated marketing communication in digital environment: a case study of local radio in Yogyakarta

Maulidina Atikah Rachmawati · Subhan Afifi

The internet and the digitization of media have expanded the ability of mass media to reach the public. Radio is one type of mass media that has developed by utilizing digital technology in the internet era. The development of new technology has expanded radio's ability to reach audiences. The utilization of various in...

Marketing digital para empresas de transporte alternativo: um estudo na LZR Transportes

Sheila De Oliveira Vicente · Luiz Fernando Lara

O estudo explana sobre marketing digital com fundamentação no marketing de serviços, buscando ferramentas que poderão ser utilizadas para aumentar o engajamento do público através das redes sociais da empresa (Facebook, Instagram e WhatsApp), facilitando a comunicação com o cliente, proporcionando um atendimento mais e...

Stimuli for the Use of Digital Influencers in the Culture Sector

Nádia Patrícia Pinheiro Custódio · Nayra Leandro Miguel Martins

This chapter provides an overview of the current status of the cultural sector in Portugal and demonstrates how digital influencers can help this sector. It emphasizes the importance and potential of influencer marketing for companies in the cultural sector to reach and engage their target audience. The chapter provide...

The Effectiveness of Content Marketing in the Educational Sector: A Strategic and Analytical Review

Adarsh Gupta

Abstract In the digital era, educational institutions face intense competition for visibility, enrollment, and stakeholder engagement. This paper explores the strategic effectiveness of content marketing within the education sector, emphasizing its impact on student engagement, brand awareness, and academic outreach. W...

Revisiting antecedents of consumers' perceptions towards viral marketing

Balpreet Kaur · Rishi Raj Sharma · Rama Bhardwaj

Artificial Intelligence in Marketing Analytics: A Unified Framework for Digital Marketing, Market Research, Retail, and Social Media Applications

Ms.Shubhangi A.Bhaladhare

Digital Marketing Communication for Book Publishing in Nigeria: Exploring the Role of Social Media Strategy

Abdulrasheed Adebola Afolabi · Izzal Asnira Zolkepli

Concerns have been raised about the growth of the book publishing sector in developing nations. A thread of the conversation in Nigeria centers on the expansion of the book publishing industry beyond the textbook publishing, with solutions such as exploring new markets and consolidating on current market niches coming...

Optimalisasi Pemasaran Digital UMKM Desa Munjul melalui Penguatan Koperasi Merah Putih sebagai Strategi Ekonomi Lokal Berkelanjutan

Syofriza Syofyan · Reno Pratiwi · Arief Fadhilah · Osni Erza · y 2 más

This Community Service (PkM) activity aims to enhance the digital marketing capacity of Micro, Small, and Medium Enterprises (MSMEs) in Munjul Village, Ciambar District, Sukabumi Regency through strengthening the role of the Koperasi Merah Putih. Munjul Village has local economic potential based on cassava-based produc...

MENGIMPLEMENTASIKAN STRATEGI DIGITAL MARKETING PADA PT. MUTIARA CITRA CENDANA

Kelly Kelly · Hesniati Hesniati

Tujuan penelitian ini adalah untuk memanfaatkan digital untuk membantu PT. Mutiara Citra Cendana dalam menyelesaikan berbagai masalah terkait efisiensi di perusahaan. Maka hasil luaran dari kegiatan ini adalah dengan pemanfaatan digital pada PT. Mutiara Citra Cendana dan memperkenalkan kepada tenaga kerja perusahaan un...

Digital tools in trade marketing

Olena Bondarenko · Nataliia Tsymbalenko

The purpose of the article is to explore modern digital tools in the system of business communications and business models of trade marketing. The research methodology is based on the use of a systematic approach, as well as methods: analysis, synthesis, comparison and scientific generalization. The scientific novelty...