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Ferdinand C Okigbo · Sophia Mbamalu · Kingsley Iruogu
Purpose: This study examines the impact of Artificial Intelligence (AI) on Digital Marketing Transformation among Nigerian Small and Medium Enterprises (SMEs). Specifically, it evaluates how AI-driven customer relationship management (CRM) systems enhance digital marketing and investigates how AI-based decision-making...
The object of research is digital marketing of innovative products. The problem addressed in the study was the need to define digital marketing tools for the promotion of innovative products in order to increase the financial results of enterprises. The specificity of digital marketing of innovative products, which hav...
Rismansyah - Rismansyah · Dessy Yunita · M. Najib · Agung Mahendra · y 3 más
This study aims to determine an online product marketing information system that mediates change management between business managers and digital entrepreneurs. SME managers do not use digital media technology as a promotional tool. The total number of participants was 421. A structural equation model was used for the...
Business, Economics and ManagementMarketingeconomics and businesssocial sciences
Dalbouh Mahmud Agel Abu · Al-Husban Ahmad Mohammad · Siam Ibrahim Mahmoud · Alqudah Hamza
The purpose of the study is to determine the role of digital technologies in the digital marketing model of modern companies in the energy sector as part of establishing communications and promoting brands. The dynamics of the development of digital technologies in the world and their popularization in the strategic pl...
Environmental sciences9. Industry and infrastructureother engineering and technologiesGE1-350
Kniazieva, Tetiana · Podolskyi, Rostyslav · Arakelova, Inna · Dashko, Iryna · y 1 más
Advances in high technology have changed the approaches to business by shifting it to the global interactive space and transforming the marketing technology. This fact and the need to increase the competitiveness and efficiency of these enterprises make the issue under research relevant. The article aims to study marke...
global network.online/Internet economy9. Industry and infrastructuremarketing activity
Bobrovnyk V.M., Andrushkevych Z.M. MICRO-MOMENTS IN THE DIGITAL TRANSFORMATION OF MARKETING: IMPACT ON THE CUSTOMER JOURNEY IN DIFFERENT BUSINESS MODELS Purpose. The aim of the article is to explore the practical aspects of the impact of short-term but meaningful interactions between a consumer and a brand in the digit...
In facing challenges and at the same time increasing opportunities for MSMEs, it is necessary to strengthen and increase the potential of MSMEs in the basic or local sector. MSMEs in the local sector are an important factor in economic development, including the development of the MSME economy in Kludan Village. In thi...
local productseconomics and businesssocial sciencesdigital marketing
In the 21st century, digital marketing has become one of the most important ways for companies to promote their products and services. The largest digital marketing provider measured by digital ad expenditure in 2021 was Google, which highlights the importance of the Google Ads digital advertising ecosystem. The abilit...
economics and businesssocial sciencesmarketingGoogle Ads
Com o intuito de realizar um ponto de convergência entre o mundo académico e o mundo prático, o presentes trabalho vem colocar em prática os conhecimentos previamente desenvolvidos ao longo do primeiro ano de mestrado. Vinculado a este trabalho, o objetivo principal passa assim pela criação de um programa de Marketing...
Affiliate marketing programmeMarketing de afiliadosDigital marketingCiências Sociais::Economia e Gestão
Generation Z. Generation Z, as a group of consumers born between the mid-1990s and early 2010s, grew up in an era of very sophisticated digital technology. Therefore, a deep understanding of how digital marketing strategies can influence Generation Z consumer behavior is important for marketers and researchers. This re...
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