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Most community enterprises in Thailand are not successful because of limited marketing channels and technology. The purpose of this paper is to examine the effect of platform capability and web capability on marketing effectiveness with a consideration of the mediating effect of digital marketing capability to communit...
economics and businesssocial sciences8. Economic growth1. No poverty
This study aims to analyze the marketing strategy for products made by inmates through social media and e-commerce at Malang Class I Correctional Institution. The research uses a descriptive qualitative approach, with data collected through observation, in-depth interviews, and documentation. The findings indicate that...
null Mokhammad Ridha · null Feliza Dwi A. P · null Firdausi Achmad · null Nurfatiqa Cahya R.S · y 19 más
Increasingly sophisticated technological developments can be used for business development. The most obvious impact is being able to increase sales, because digital marketing is a marketing medium that has a huge influence. The general aim of this research is to educate about the impact of digital marketing on sales vo...
Atul Kumar · Bharat Dalal · Shraddha Joshi · Patibandla Rohith · y 1 más
In order to develop a complete advertising strategy that more effectively engages, communicates, markets, and sells to consumers in a world where technology continues to evolve, hybrid marketing combines traditional and digital marketing approaches. The organization needs to have a hybrid overall marketing plan from a...
I Gde Yoghie Pradnyana · Aceng Rohendi · Yani Restiani Widjaja
The digital era has brought significant changes to marketing strategies, including in the healthcare sector. Klinik Pratama Asera Cantika Sumbawa faces increasingly intense competition, requiring effective marketing strategies to enhance competitiveness and attract more patients. This study aims to analyze the implemen...
The development of digital technology allows MSME actors to market their products online and make transactions through the online banking system as well. Social media is the easiest digital marketing to use. Marketing activities carried out by MSMEs in the village of Rejosopinggir Jombang by visiting shops/ restaurants...
Harry Patria · M. Arfani Fatchul Alam · Agus Mulyadi · Ardhi Setyarko
This research aimed to determine the influences of digital technology, digital literacy, and the use of digital marketing on the performance of small and medium enterprises (SMEs) in Bekasi, West Java. The study is quantitative research with a survey method. Study data were collected using a questionnaire technique wit...
economics and businesssocial sciences8. Economic growth1. No poverty
The purpose of this study was to analyze the effect of the marketing mix strategy on street vendors' income at culinary street vendors in the city of Bukittinggi and estimate digital marketing to moderate the effect of marketing mix strategies on street vendors' income at culinary street vendors in the city of Bukittin...
Rana, Muhammad Zaigham · ChatGPT · den Hartigh, Erik
This report examines the critical role of marketing strategies in enabling the successful transition of manufacturing firms from product-centric models to integrated product-service systems—a transformation known as servitization. Drawing on qualitative analysis of case studies and published interviews, this study iden...
This research aims to analyze the role of financial literacy in increasing customer satisfaction with Islamic bank marketing strategies in the digital era. The development of digital technology has changed the landscape of the banking industry, including the implementation of digital service-based marketing strategies....
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