Buscador de Tesis y publicaciones académicas

ANALYSIS OF THE ROLE AND SIGNIFICANCE OF CONTENT MARKETING IN B2B SECTOR IN THE REPUBLIC OF SERBIA

Filip Cvetković · Pavle Mitić · Miloš Stojanović · Anja Veličković

Content marketing has garnered significant attention with the evolution of digital marketing. Widely prevalent, it is now most prominent on digital channels such as social media, blogs, podcasts, e-books, webinars, case studies, and various other forms. Both B2C (Business-to-Consumer) and B2B (Business-to-Business) mar...

A STUDY ON TRAVEL FROM TRADITIONAL MARKETING TO DIGITAL MARKETING IN INDIA 2023

Autoría no especificada

Pengaruh Digital Marketing dan Kualitas Pelayanan terhadap Keputusan Pembelian Konsumen Coffe Shop pada Kedai Kopi Anaqi Di Kabupaten Subang

Susi Tri Oktaviani Putri · Eman Sulaeman

This study aims to examine and analyze the effect of digital marketing and service quality on coffee shop consumer purchasing decisions. The survey was conducted at the Anaqi Coffee Shop, Subang Regency. This study uses primary data obtained from the results of distributing questionnaires to consumers of the Anaqi Coff...

Improvement of Health Independence through “Dogima” Program

Nurhasanah Nurhasanah · Faza Alameka · M Ardan · Audy Nabila Caroline · y 1 más

The partner's issues were related to environmental health and digital marketing literacy. This area often experienced floods, lacked organized waste management, and had low awareness and knowledge of domestic waste management. Besides that, the partner had an interest in cultivating ornamental plants with economic valu...

Utilizing Machine Learning for Analysing Digital Marketing's Influence on Gen-Z Travellers’ Destination Selection

Pattaraporn Warintarawej · Jariya Seksan · Nattaporn Thongsri

Digital marketing significantly influences travellers’ decision-making processes. This research aims to analyze the specific digital marketing strategies affecting Gen-Z travellers’ decisions. Machine learning techniques were employed to uncover key insights. Data were collected through a survey using a convenience ran...

Analisis Digital Marketing Menggunakan Metode Mix 4C Pada UMKM Kasab Aceh Di Wilayah Gampong Parom Kabupaten Nagan Raya

null Adria Adria · null Banta Diman · null Ida Fujari

This research analyzes the implementation of digital marketing strategies using the 4C mix method (Customer, Cost, Convenience, Communication) at Aceh Kasab UMKM in Gampong Parom, Nagan Raya Regency. The study was prompted by a shift from the traditional 4P marketing method (Product, Price, Place, Promotion) to a more...

PENGARUH BRAND IMAGE, PROMOSI MEDIA SOSIAL, DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN DI XES SHOES INDONESIA

Royandi Suyanti · Nora Pitri Nainggolan

Purchasing decisions are used as an important component when keeping consumers from switching. Purchasing decisions are consumer responses to differences in the level of needs and real results that are enjoyed after consuming a product/service. Purchasing decisions have several factors that can influence them, includin...

A utilização do marketing digital pelas microempresas de Poá-SP durante a pandemia do COVID-19

Isadora Fernandes da Silva · Mislene Santos Silva · Rossimar Laura Oliveira

O marketing digital se configura cada vez mais importante para as empresas. Por meio da tecnologia os clientes são alcançados de maneira mais rápida e precisa. Em 2020, no período de distanciamento social devido à pandemia de COVID 19, o marketing digital se tornou para muitas empresas a única forma de atendimento viáv...

DIGITAL MARKETING BRILLIANT ENGLISH COURSE (KAMPUNG INGGRIS PARE, KEDIRI) DI ERA PANDEMI COVID-19

Nadya Sawitri · Tira Fitriawardhani · Muhammad Fadeli

At the end of 2019 a new type of virus called covid-19 emerged which spread throughout the country including Indonesia. Lots of people have been affected by the covid-19 pandemic, one of the companies that has been affected is the Brilliant English Course, many activities have had to be changed due to the covid-19 pand...

Impact of success and hindrance factors of digital marketing on IT professionals of software development industry

Nidhi Nidhi · Rahul Hakhu

The revolution on our day to day actions has accentuated the pattern of living on a fast pace and equally digital marketing has shaped an apparent fact in makeover of life for each one in adopting the recent conditions. Software Development is one of crucial sector and the IT Professionals add a lot towards its rationa...