Buscador de Tesis y publicaciones académicas

Developing Predictive Models for Real Estate Pricing and Marketing Trends

Shivam Sahu

Real estate is a capital-intensive and data-rich sector where accurate price prediction and effective marketing can significantly improve transaction outcomes. Traditional property valuation methods, though useful, fall short in capturing complex, non-linear market dynamics. With the increasing availability of structur...

Digital innovation

Dave Chaffey · PR Smith

Integrating E-Business with Marketing: Strategies for Sustainable Growth in the Digital Era

Vida Wahda Maulida · Soneta Dina Mariana · Muhammad Fadil Akbar · Brigita Sheren Jessica Suri · y 1 más

The integration of e-business into marketing strategies has transformed how Small and Medium Enterprises (SMEs) reach and engage with their customers. This study investigates the impact of e-business tools on the marketing performance of SMEs, focusing on digital advertising, customer relationship management (CRM), and...

Evaluating Market Viability and Developing Digital Marketing Strategies for X-ray Detection Technology in Contemporary Security Environments

Hans Salomo Tiberias Sinaga · Rhian Indradewa · Sukmo Hadi Nugroho · Unggul Kustiawan

The X-ray Screening System and other radiology-based diagnostic services are increasingly important for preventive and curative health care. This research will produce the Clinic X-ray Screening System's marketing business plan and examine market feasibility and digital customer acquisition tactics. STP analytical tool...

Influence of Global Marketing Dynamics on Viral Strategies of Coca-Cola Company in Nigeria

Aniebiet J. ETUK · Michael O. ESSIEN

In an increasingly globalized and digitally connected world, multinational corporations face the challenge of tailoring global marketing strategies to resonate with local audiences. This study explores the influence of global marketing dynamics on viral strategies, focusing on Coca-Cola in Nigeria. The research specifi...

DIGITAL MARKETING AND BUYING BEHAVIOUR OF CONSUMERS OF ONLINE PRODUCTS IN ABIA STATE NIGERIA

Halim,, Valentine Uche · Benson-Eluwa,, Virginia Ph.D · Dr. Jude

This study examined how digital marketing affects online product buyers in Umuahia and Aba in Abia State of Nigeria. Both primary and secondary data sources were employed in this study. The revised dataset underwent coding and subsequent analysis utilizing the statistical techniques of Analysis of Variance (ANOVA) and...

Strategi Digital Marketing Dalam Pengembangan Usaha Mikro Kecil Menengah (UMKM) di Desa Bringin Kecamatan Montong Kabupaten Tuban

Novianto Pujiantoro · Mohammad Mohammad Rofiuddin

Usaha Mikro Kecil Menengah (UMKM) merupakan salah satu tombak perekonomian bagi masyarakat, semakin berkembangknya UMKM tentunya akan membuka peluang kerja bagi masyarakat dan mengurangi kemiskinan serta pengangguran yang ada. Pada perkembangannya dunia digital dalam globalisasi sangat berpengaruh pada roda ekonomi khu...

OPTIMALISASI MANAJEMEN WAKTU UNTUK MENINGKATKAN PRODUKTIVITAS DAN KINERJA DIGITAL MARKETING PEMUDA KARANG TARUNA

Serli Nur Syabila · Nabila Adzhani · Sri Wulandari · Chotamul Fajri · y 1 más

Pengabdian kepada Masyarakat (PKM) merupakan salah satu bentuk implementasi Tri Dharma Perguruan Tinggi yang bertujuan memberikan kontribusi nyata kepada masyarakat melalui kegiatan edukasi dan pemberdayaan. Kegiatan PKM ini dilaksanakan di Karang Taruna Pos RW 04 Rawa Buaya yang dilatarbelakangi oleh masih rendahnya p...

The Role of Social Media and Marketing Mix 4P in Online Marketing Strategy on the Grand Everest Housing Cluster PT. Menteng Mandiri Sejahtera

Yuriza Rahayu Irawan · Sriyono Sriyono · Hadiah Fitriyah

The purpose of this research is to evaluate the role of social media and the 4P marketing mix in PT's online marketing strategy. Menteng Mandiri Sejahtera for the Grand Everest Housing Cluster. Property companies must optimize their digital marketing to increase sales and market reach as marketing digitalization contin...

Digital Marketing Data Mapping using bibliometric Analysis

Muhammad Rafli Maulana · Ade Irawan · Adi Setiawan · Agustina Agustina

This research examines the importance of digital data marketing as a response to technological advances and changes in the macro environment. The main focus of this research is the role of technologies, such as big data, artificial intelligence (AI), and predictive analytics, in driving successful marketing strategies,...