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92.108 resultados para «marketing digital»

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Artículo 2024 Acceso abierto Revisado por pares

Role of digital marketing strategies in success of small businesses in Pakistan

Humara Ahmed · Khawaja Farouk Mazhar

This paper attempts to examine the effect that digital marketing has on small businesses in Pakistan. The current impact and use of digital marketing by small business enterprises will be examined. Digital marketing is the promotion of businesses and their products using digital channels such as the internet, televisio...

economics and business social sciences 8. Economic growth
  • Readers Insight Publisher
  • DOI: 10.31580/04qweb11
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Other 2023

Improving Digital Marketing Strategy: The Impact of Digital Analytics

Omorogbe, Preston Edo

Abstract Author(s): Preston Edo Omorogbe Title of the Publication: Improving Digital Marketing Strategy: The Impact of Digital Analytics Degree Title: Bachelor's Degree in International Business. Keywords: digital, marketing Strategy, Analytics, website, Optimization. This research explores the impact of digital analyt...

web pages 9. Industry and infrastructure analysis optimisation
  • Finland
  • English
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Artículo 2025 Acceso abierto Revisado por pares

Peran Digital Marketing Skill dalam Meningkatkan Daya Saing Lembaga Perbankan Syariah

null Zuhrinal M. Nawawi · null Miratul Imaniah

This research uses a qualitative method to explore the role of digital marketing skills in enhancing the competitiveness of Islamic banking institutions in the era of digital transformation. The rapid development of information technology requires financial institutions, including Islamic banks, to adapt to digital-bas...

economics and business social sciences
  • Asosiasi Riset Ilmu Manajemen dan Bisnis Indo...
  • DOI: 10.61132/jeap.v2i2.970
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Artículo 2023 Acceso abierto Revisado por pares 1 cita

Improving MSMEs' Networking through Digital Marketing: The Role of Copywriting

null Bima Cinintya Pratama · null Maulida Nurul Innayah · null Miftahul Furqon

In today's digital era, digital marketing is one of the keys to business success. One of the applications of digital marketing is copywriting techniques. This community service activity aims to increase knowledge, understanding, and implementation of information technology for digital marketing activities for MSMEs in...

4. Education economics and business social sciences 16. Peace & justice
  • PT Formosa Cendekia Global
  • DOI: 10.55927/ijba.v3i3.4588
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Artículo 2025 Acceso abierto Revisado por pares

Digital Marketing Strategies Across Culture: Future Research of Cross Cultural, Algorithm Bias, Local Media, and Digital Literacy

Annisa Mardatillah · Sri Yuliani · Miharaini Md Ghani · Rosmayani Rosmayani · y 1 más

The purpose of this study is to examine the research findings on algorithmic bias against cultural relevance in digital marketing. The significance of local media in affecting consumer views examined, as well as determining the impact of digital literacy on MSMEs' acceptance of culturally relevant marketing messages. T...

economics and business social sciences
  • Association for Information Communication Tec...
  • DOI: 10.18421/tem144-17
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Artículo 2024 Revisado por pares

Territorial Marketing in The Digital Age: Characteristics, Issues and ProspectsTerritorial Marketing in The Digital Age: Characteristics, Issues and ProspectsTerritorial Marketing in The Digital Age: Characteristics, Issues and ProspectsTerritorial Marketing in The Digital Age: Characteristics, Issues and Prospects

Maryem MOUHASSABI · Saida MARSO

Digitalization is transforming territorial marketing and regional economic development. In this paper we examine how regions can leverage innovative tools like crowdsourcing, social media advertising, and search engine marketing to enhance visibility, engage audiences, and drive growth. We address a gap in the literatu...

social sciences social and economic geography
  • IBIMA Publishing
  • DOI: 10.5171/2024.4427224
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Artículo 2025

Digital Marketing: "A Way to Efficient Agricultural Marketing"

Singh, Narendra · Tandel, Vishal B.

Digital marketing is a novel platform for farmers to comprehend consumer needs and liberate them from time and location. Additionally, it lowers costs by eliminating needless transaction costs. For the benefit of farmers, numerous businesses and the government are investing in agricultural marketing solutions. Notwiths...

Marketing FOS: Economics and business economics and business social sciences
  • Unknown
  • English
  • DOI: 10.22004/ag.econ.400040
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Artículo 2023 Acceso abierto

Navigating the Digital Frontier: A Study of Effective Digital Marketing Strategies for Bangladeshi Businesses

Yasin Ali · Jiang Hailing

Abstract: Digital marketing is an all-encompassing term that makes marketing more practical than theoretical. Unlike traditional marketing, digital marketing is a versatile process that can combine one-to-one and mass marketing approaches with well-defined desired customers. This review article comprehensively examines...

Case Study Effective Business Strategies economics and business social sciences
  • Novelty Journals
  • English
  • DOI: 10.5281/zenodo.10083481
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Other 2021

Property Business Digital Marketing Communication Strategy During the Covid-19 Pandemic at Kartika Residence

Yunita, Y. (Yunita) · Dunan, A. (Amri)

This research aims to find out the digital marketing communication strategy of the property business during the Covid-19 pandemic at Kartika Residence. The methods in this research use qualitative research using the theories Diffusion of Innovation and E-marketing. The analysis was conducted with the theory of Diffusio...

9. Industry and infrastructure Indonesia economics and business social sciences
  • Inara
  • Indonesia
  • English
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Artículo 2022 Revisado por pares

PERLUASAN CAKUPAN PASAR UMKM MELALUI DIGITAL MARKETING

Annafi Indratama · Hadi Mahmudah · Vita Aprilina · Ary Armianto

In the midst of the COVID-19 pandemic, many new SMEs have sprung up. In order to help MSME compete, MSME need to know about importance of using digital marketing so MSME could get better sales activities. Also providing assistance for MSME to learn how creating business account in digital marketing, in this case writer...

social sciences education
  • Universitas Islam 45
  • DOI: 10.33558/an-nizam.v1i2.3434
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