Buscador de Tesis y publicaciones académicas

Pengenalan Digital Marketing Dalam Upaya Pengenalan Objek Wisata Hutan Pinus Di Buntu Datu

null Olivia Devi Yulian P · null Astriwati Biringkanae · null Stefani Marina Palimbong

Digital marketing in the current era has become very important in marketing its products, no exception to tourism. Social Media allows everyone to create and spread their own content on various social networking platforms. But in the promotion of tourism, there needs to be a briefing on the strategy of using and prepar...

Aplikasi Hijau dalam Digital Marketing

Dyah Titisari Anugraheni · Maria Yosephine Dwi Hayu Agustini · Sentot Suciarto Athanasius · Berta Bekti Retnawati · y 1 más

The green aspect of implementing digital marketing includes the process of creating, communicating, and delivering value to customers digitally. This research identifies forms of digital marketing activities, their green aspects, and what the green aspects include. This research combines quantitative and qualitative re...

Empowering Artisan Enterprises: Leveraging Digital Marketing for Sustainable Business Growth in the Era of Policy Reforms and AI

Jare, Anuradha Hanamant · More, Dattatray

The rapid transformation of business models driven by digital technologies and policy reforms presents both challenges and opportunities for artisan communities engaged in handcraft product manufacturing. This conceptual paper examines how digital marketing adoption by handcraft entrepreneurs influences their business...

The Emergence of Influencer Marketing in the Digital Economy

Autoría no especificada

Digital Trends and Tools Driving Change in Marketing Free State Tourism Destinations: A Stakeholder’s Perspective

Mavis Chamboko-Mpotaringa

This study sought to determine the key digital trends and tools driving change in tourism destinations from the perspectives of South African marketers, specifically, those in the Free State province. Based on semi-structured interviews conducted with tourism destination marketers, the findings highlight key digital tr...

WORKSHOP DIGITAL MARKETING UNTUK MENDUKUNG PENGEMBANGAN UMKM DESA KAPONG, KECAMATAN BATUMARMAR

Fitriyah Ika Astutik · Abdul Bari

Desa Kapong Kecamatan Batumarmar memiliki potensi ekonomi yang besar melalui produk UMKM berbasis olahan hasil laut. Namun, keterbatasan literasi digital menyebabkan rendahnya daya tarik pemasaran produk tersebut. Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas pelaku UMKM melalui workshop digital market...

Integration of AI and big data analytics in digital marketing: challenges and opportunities for students and industry

Jovčić, Siniša · Nižetić, Dean · Bednjanec, Magdalena

Artificial intelligence (AI) and big data analytics are progressively affecting the evolution of digital marketing, allowing for more exact client segmentation, content customisation, and real-time optimization of marketing campaigns. Advanced machine learning algorithms can analyze enormous volumes of data and identif...

MODERN MARKETING TOOLKIT FOR ANTI-CRISIS MANAGEMENT OF THE COMPANY

D.S. KOROLOV

Objective. The article is aimed at analyzing the possibilities of digital transformation and innovative marketing strategies to improve anti-crisis management in modern business in the conditions of an unstable economic environment. The success of modern business largely depends on its ability not only to respond to ch...

PEMANFAATAN LINKTREE DALAM MENGEMBANGKAN PEMASARAN DIGITAL UMKM DI DESA SUKAMAJU

Rosdiana Balqis Pratiwi · Mohamad Amiruddin · null Saepudin · Tatang Iskandar

Small and Medium Enterprises (SMEs), as one of the key pillars of the economy, play a strategic role in enhancing community welfare. However, many SME actors have not yet optimally utilized digital technologies. Observations conducted among SMEs in Sukamaju Village reveal that most still rely on conventional marketing...

Innovative Strategies for Strengthening the Competitiveness of Wan Alan MSME through Production Technology Advancement and Digital Marketing

Adila Adisti · null Devi Yulia Rahmi · null Wellyalina

This community service program aims to strengthen the production and digital marketing capacity of the Wan Alan Micro, Small, and Medium Enterprises (MSME), a home–scale spice producer in Padang Panjang, West Sumatra. The intervention was motivated by the partner’s limited production technology, absence of standardized...