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Pengaruh Digital Marketing Dan Brand Image Aplikasi Shopee Terhadap Consumer Trust Karyawan PT Bank Central Asia Tbk Cabang Indrapura Surabaya

Handy Aribowo · Is Fadhillah · Nadia Tamara Effendi


 
 
 
 Technology progress offers an positive impact for marketing technique become digital marketing as company motivator to improve company performance which has a positive effect for the consumer by make it easier whether make an improvement evaluation for the company. The better assessment that...

Disrupting Social Norms: Leveraging Social Marketing for Behavioural Change in Nigeria

Chibuike Basil Nwatu, Victor Onyebuchi Okolo, Njoku Princewill Osinachi, Cyril Anamelechi Chiana, Jecinta Chinyere Nwangwu, Grace Uzoamaka Manafa, Anthony Ikechukwu Ibekwe, Ikpo Kobi Pamela, and Uzodinma Nwakaego P

Abstract This article examines the convergence of social marketing and behavioural change in Nigeria, highlighting the impact of digital disruptions on the transformation of social norms. It explores the intricacies of comprehending social standards in the digital era, emphasising the impact of technology on individual...

A COMPARATIVE EXPERIMENTAL STUDY ON ARTIFICIAL INTELLIGENCE- AND HUMAN-DRIVEN SOCIAL MEDIA MARKETING CAMPAIGNS

Muge Klein · Ahmet Fatih Kutlar

Purpose- The rapid advancement in digital marketing, driven by technologies such as artificial intelligence (AI), forms the backdrop for this research. This study aims to investigate the performance differences between AI-driven and human-managed digital marketing campaigns by means of a true field experiment. Selected...

Consumers' trust in digital marketing and their perceived experiences: evidence from Bangladesh

Md. Abu Sayem · Mostofa Mahmud Hasan · Mohammad Mominul Islam · Asifa Reza · y 1 más

What is the current state of integrating digital marketing into entrepreneurship:

Shaxnoza Djasurovna Ergashxodjayeva · Laylo Abdukhalilova · Diyora Usmonova · Maksud Obitovich Kurolov

The Evolution of Digital Marketing in the 21st Century: Three Periods Analysis

Juntao Weng

Digital Marketing has been in development for more than 30 years. Since 2000, however, it has developed extremely quickly, significantly altering how businesses market themselves. Based on secondary data, extant literature, and internet sources from Google Scholar, this paper will provide a review of the evolution of t...

Semiotica per campagne di digital marketing. Alcune proposte operative

Cosenza, G

Questo lavoro si inserisce nel nutrito filone di studi semiotici che, dalla fine degli anni Ottanta a oggi, hanno dialogato con gli ambiti più disparati del marketing, fino al più recente marketing digitale. Propone un percorso che non riguarda solo la ricerca accademica, teorica o applicata che sia, ma si pone anche...

Impact of Digital Marketing on Consumer Buying Behavior in Bangladesh Author by Shakil Chowdhury 2022 • Impact of Digital Marketing on Consumer Buying Behavior in Bangladesh Author

Shakil, Tanvir Chowdhury

Digital communications

Dave Chaffey · PR Smith

DAMPAK SRATEGI DIGITAL MARKTING BAGI PENDAPATAN UMKM DI KOTA PALOPO

NURSYAM, NURHAIJAH

ABSTRAK Nurhaijah Nursyam, 2023. “Analisis Strategi Digital Marketing Dan Dampaknya Bagi Pendapatan UMKM Di Kota Palopo (Studi Kasus di Kota Palopo Kabupaten Luwu). Skripsi Program Studi Mangement Bisnis Syariah Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Palopo. Dibimbing oleh Bapak Edi Indra Setawan...