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Penerapan Digital Marketing pada Usaha Piscok 3Z Lumer

Lili Asmira

The aim of this digital marketing implementation project at the Piscok 3Z Lumer business is to analyze the application of the marketing mix strategy that has been carried out by Piscok 3Z Lumer, to apply digital marketing, and also to analyze the obstacles and solutions in the process of implementing digital marketing....

Critical Success Factors of Internet of Things and Digital Marketing

Shad Ahmad Khan · Hesham Magd · Bhanupriya Khatri · Shaina Arora · y 1 más

The internet of things (IoT) and digital marketing are two rapidly growing fields that have the potential to revolutionize the way businesses operate. However, for businesses to truly take advantage of the opportunities these technologies provide, it is important to understand the critical success factors that must be...

Pemanfaatan Digital Marketing Dalam Membangun Brand Awareness Brand Fashion Streetwear Urbain Inc.

Muhammad Rizky Pramadyanto · null Irwansyah

The number of internet users in Indonesia is the main factor for businesses to use digital marketing to get consumers. Urbain inc. as a streetwear fashion brand has become one of the most popular brands among fashion connoisseurs. This study examines how the use of digital marketing by Urbain Inc in building brand awar...

The Impact of Digital Marketing on Brand Awareness and Student Recruitment: A Study of Private Business Schools in South Africa

Shaheen Khan

This paper investigates the impact of digital marketing on brand awareness and student recruitment at private higher education institutions (PHEIs) in South Africa. Using a convergent parallel research design, the study adopts a mixed-methods approach to explore this relationship. The findings highlight the critical ro...

THE IMPACT OF INTEGRATED DIGITAL MARKETING SYSTEMS ON CUSTOMER ACQUISITION FOR AUTO DETAILING BUSINESSES

M. Kowsalya & Haari Sankar

The auto detailing industry in India is undergoing a structural transformation, driven by rising vehicle ownership, growing aesthetics consciousness among consumers, and an accelerating shift in discovery and decision-making behaviour toward digital platforms. Auto detailing businesses, particularly small and medium en...

Pelatihan Digital Marketing Berbasis Tiktok Shop dan Google Maps bagi UMKN Desa Pulosari Jombang

Satiya Amara Syakilla · Nur Lailil Safa’ah · Muhammad Zaim Zen · Nuril Hikmah · y 1 más

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam perekonomian suatu daerah, namun masih banyak yang menghadapi kendala dalam pemanfaatan teknologi digital, khususnya pemasaran. Permasalahan mitra di Desa Pulosari adalah rendahnya kemampuan implementasi pemasaran digital meskipun telah memiliki penge...

UTILIZING MACHINE LEARNING MODELS TO GENERATE AN OPTIMIZED DIGITAL MARKETING SIMULATION

RASTOGI KESHAV · DEY AMITAVA · CHHABRA LAKSHAY · SHARMA SANJAY S

FEATURES OF FORMATION OF MARKETING TRENDS

Tatiana Belova · Maxim Dunin

The article is devoted to the peculiarities of the formation of marketing trends. The need to study the trend as a phenomenon is proved. Definitions of the concept of "trend" by various authors are given. The versatility of the problem under consideration is emphasized, as a single definition of the trend has not been...

Organizational and economic mechanism for adapting a company’s marketing strategy in the digital environment

Natalia Kuzmynchuk · Tetiana Kutsenko · Hanna Pysarevska

The article explores the theoretical and practical aspects of developing an organizational and economic mechanism for adapting a company’s marketing strategy in the context of digital economic transformation. Emphasis is placed on the need for comprehensive transformation of marketing activities, covering both digital...

Transformasi Pemasaran di Era Digital: Peran Influencer dalam Digital Marketing

Stefany Angelina Maturangga