Buscador de Tesis y publicaciones académicas

IMPLEMENTASI DIGITAL MARKETING DAN STRATEGI PEMASARAN DALAM PENGEMBANGAN UMKM PADA DESTINASI WISATA POHON SERIBU SASAK RANAH PASISIE

Asraf Asraf · Mai Yuliza · Erdawati Erdawati · Sri Utami

This research aims to find the influence of digital marketing and marketing strategies on the development of culinary businesses using a quantitative study approach. The research population was 60, who were all culinary business people at this tourist attraction. Measurement of research variables was carried out using...

Optimalisasi Usaha Kecil Menengah melalui Pelatihan Digital Marketing

Saudah Sasa · Dodot Sapto Adi · Maulid Agung Triono · Fajar Supanto

The conditions faced by small industries during this pandemic are almost the same as the conditions of the industrial society as a whole. But what distinguishes it is the struggle in producing to marketing products independently. Currently, digital marketing training for small industries provides a measurable support s...

Socialization of Digital Marketing as an Effort to Enhance the Capacity and Competitiveness of MSMEs in Jambangan Village

Lila Rahajeng · Tasnim Nikmatullah Realita

Purpose: This study aims to enhance the capacity and competitiveness of MSMEs in Desa Jambangan, Malang, through digital marketing socialization, addressing limited digital literacy and restricted market access. Method: The study employed an applied research approach using a community service method conducted in three...

Between Hype and Execution: Observed Gaps in Bangladesh’s Digital Marketing Industry

Rahman, Khandker Tahmidur

Bangladesh’s digital marketing industry has been defined as rapidly advancing and driven by innovation, supported by increasing internet usage and widespread use of digital platforms. However, everyday execution frequently shows significant operational and strategic difficulties which hamper the effectiveness of digita...

DIGITAL MARKETING COMMUNICATION TO INCREASE CRSL STORE BRAND AWARENESS

Salim, Mufid · Rosdian, Erwin Dwi Sabna · Marta, Rustono Farady

CRSL Store is a clothing store or distribution company that produces various bags, backpacks, garments, jackets, headgear, and footwear. The CRSL brand attracted many people because of its unique products, which consisted of five adorable animal figures. CRSL indirectly undertakes a "save animal" campaign through the p...

A Study on Cybersecurity Challenges in Digital Marketing from the Perspective of Online Consumers in Coimbatore District

Assistant Professor Ms.R.Nandhini · Ms.Priyanka

In the modern digital era, digital marketing has become a vital tool for businesses to reach and engage customers effectively. However, with the increasing dependence on digital platforms, cybersecurity challenges have also emerged as a major concern for online con-sumers. This study focuses on identifying and analysin...

Title: How a Top Digital Marketing Agency Builds Brand Authority

Tiwari, Nitesh

Discover how Aqva Marketing builds strong brand authority through SEO, PPC, social media, and consistent digital strategies.

Consumer Attitudes Regarding Strategies in Digital Marketing

Jorge Figueiredo · António Cardoso · Margarida Pocinho · Isabel Oliveira

Implementation of the Multi Attribute Utility Theory (MAUT) Method for Selecting the Best Affiliate Marketing

Siti Rokhmah · Tino Feri Efendi · Wahib Mubarok

Background: Digital marketing has become crucial for companies to remain relevant and grow. One common marketing strategy used is through collaboration with affiliate marketing. However, many companies still need help selecting the best affiliate marketing, often relying on subjective approaches. Objective: This resear...

THE ROLE OF INFLUENCERS IN DRIVING E-COMMERCE IN DIGITAL MARKETING

Dr. G. SUGUNA VALLI

Abstract - The role of digital marketing, influencers play a crucial role in shaping consumer behavior and driving e-commerce sales. With the rise of social media platforms, influencers have become trusted voices that bridge the gap between brands and consumers, leveraging their credibility and engagement to influence...