Buscador de Tesis y publicaciones académicas

Consumer Attitudes Regarding Strategies in Digital Marketing

Jorge Figueiredo · António Cardoso · Margarida Pocinho · Isabel Oliveira

Dijital minimalizm: Tüketici eğilimleri ve işletmeler için yeni pazarlama perspektifleri

Sinem Sargın

The rapid spread of digitalisation has increased the time individuals spend on digital platforms, leading to excessive content consumption, attention distraction, and cognitive overload. In this context, the digital minimalism movement has emerged as an approach that encourages individuals to manage their technology us...

Marketing Activity and Its Relationship With Airports

Lázaro Florido-Benítez

Abstract This chapter describes the importance of marketing activities at airports. The link between marketing and airports has been reinforced by new technologies and digital marketing tools. This technological combination has had a high penetration in the user's smartphones and airport activities, particularly in non...

Digital Marketing Training and Increasing Human Resource Management Motivation for Bangunjiwo Youth, Bantul Regency

Lusia Tria Hatmanti Hutami · null Didik Subiyanto · null Alfiatul Maulida · null Banun Havifah Cahyo Khosiyono · y 1 más

Purpose ­ This community service aims to MSMEs actors can implement digital marketing into their businesses, increase literacy and skills through lectures and training on Digital Marketing as a new means of developing MSMEs and motivate the importance of developing the quality of human resources through entrepreneurshi...

Digital Marketing Strategies in the Era of Industry 4.0 in Leveraging Data to Enhance Customer Engagement

Yossy Wahyu Indrawan

This study aims to identify and analyze effective digital marketing strategies in the era of Industry 4.0, focusing on the utilization of data to enhance customer engagement. The Fourth Industrial Revolution has significantly transformed business operations, particularly in the areas of data collection, analysis, and u...

Penerapan Digital Marketing pada UMKM Batik Sembung di Kulonprogo

Erry Kurniawati Widodo · Muinah Fadhilah, · Setiani Kartika Wati

This study aims to analyze the application of digital marketing to Batik Sembung SMEs in Kulon Progo in a review of strategic marketing management. This study used a qualitative descriptive analysis method with the object under study was the UMKM Batik Sembung in Kulon Progo, Yogyakarta. The results show that Batik Sem...

Adoption of Digital Marketing in E- Recruitment Success: A Quantitative Study on Bangladesh Perspective

Rumana Afroze · Sujana Shafi

This study’s purpose and strategies are to unwrap factors for the adoption of digital marketing strategies in the success of e-recruitment in Bangladesh. It also focuses on organizational perception, brand value, candidate and employer e- recruitment decisions in Bangladesh. In order to achieve the research objectives,...

Digital Marketing Strategy Through Content Marketing and Influencer Collaboration: The Impact on Consumer Buying Interest CV Albaik Adem Sejahtera

Aisyah, Amanda Suci · Ambadar, Rizco Turino · Hariputra, Fikky Ardianta · Tatasari, Titis

This research is important to carry out because there is still little research that discusses the impact of collaboration between content marketing and influencer marketing on consumer buying interest, especially in the small and medium enterprise (SME) sector such as CV Albaik Adem Sejahtera. This research method uses...

"DIGITAL MARKETING ADOPTION FACTORS IN ALGERIAN SMALL AND MEDIUM ENTERPRISES: A TAM APPROACH"

Hela DIOUANI · Amel GRAA · Khadidja BECHELAGHEM

The aim of this research work is to identify the determinants that influence the adoption of digital marketing in SMEs in Algeria. To achieve this aim and to test the conceptual model proposed in this research work which summarizes the relationships between all the variables, a quantitative approach was adopted. In ord...

CONSUMER BEHAVIOR AND MARKETING EFFECTIVENESS: MEDIATING BRAND PERCEPTION, MODERATING DIGITAL EXPOSURE IN PAKISTAN

null Mujtaba Haider · null Dr. Inam Ullah Khan · null Talha Nadeem · null Dr. Ijaz Hussian · y 2 más

The study explores the consumer behavior dynamics and the role of brand perception as a mediator and digital exposure as a moderator in the effectiveness of marketing strategies in the fragrance industry in Pakistan. Using structural equation modeling and a sample of 300 respondents, the study provides a test of eleven...