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This research aims to find out the digital marketing communication strategy of the property business during the Covid-19 pandemic at Kartika Residence. The methods in this research use qualitative research using the theories Diffusion of Innovation and E-marketing. The analysis was conducted with the theory of Diffusio...
9. Industry and infrastructureIndonesiaeconomics and businesssocial sciences
Leli Nirmalasari · Alwiyah Alwiyah · Po Abas Sunarya · Aropria Saulina Panjaitan
Increasingly advanced facilities are produced by technological advancements, which can be employed as a medium in the growth of a customer satisfaction-focused organization. Applying digital marketing tactics in marketing activities is one example of technology integration. This study aims to investigate the theoretica...
Digital marketing is the promotion of products and services using the internet and digital technologies such as computers, mobile phones, websites and social media platforms. Digital marketing has been increasingly popular in recent years. Due to restrictions in travelling during the Covid-19 pandemic people spent more...
biological sciencesagriculture, forestry, and fisheriesagricultural and veterinary sciencesnatural sciences
Trends in digital marketing research have often been carried out by many researchers. This has spawned a deep interest and discussion about digital marketing in recent years. Evidenced by the increasing number of companies that recognize the use of digital marketing in selling and promoting their products. Digital mark...
The marketing performance of bag MSMEs in Bogor is a complex phenomenon and still faces challenges, such as limited resources, lack of digital technology utilization, and lack of effective partnerships. This makes it difficult for bag MSMEs to improve their competitive advantage and marketing performance. This study ai...
The development of digital technology has changed the interaction patterns between companies and customers, particularly through the increasingly widespread implementation of digital marketing in digital marketplace platforms. This study aims to analyze the impact of digital marketing on customer satisfaction and loyal...
The developments of digital marketing in the banking industry have affected the speed of changing customer demands. Therefore, the ability to quickly and agilely adapt to changes plays a key role in creating competitive advantages. Despite the significant role of agility in responding to changes, so far there is no res...
agilityagile digital marketingeconomics and businesssocial sciences
Digital business marketing dapat diartikan sebagai kegiatan marketing sebuah brand dengan menggunakan platform digital atau media internet. Dan digital business marketing memiliki tujuan untuk menarik minat dari calon customer dan juga customer terhadap brand atau produk yang sedang di promosikan melalui platform digit...
economics and businesssocial sciencesBusinessEducation
Nurul Inayah · Abdul Kholiq Syafa'at · Yunus Zamroji · Ahmad Said Naja
Business actors are slowly starting to leave conventional marketing methods and switch to digital marketing. Digital marketing is the marketing of products or services using digital technology via the internet, social media, cell phones, or other digital media. There are many advantages to getting from digital marketin...
economics and businesssocial sciences8. Economic growth1. No poverty
The article aims to shed light on the role and impact of digital marketing on the sales volume level. It depends on distinct usage of digital marketing tools and the level of sales volume. Thus, the researcher follows descriptive method as a Academic research. The study achieved a number of results. The most vital resu...
Indonesiaeconomics and businesssocial sciencessales volume level
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