Buscador de Tesis y publicaciones académicas

Pelatihan Digital Marketing Warga Dusun Sidorejo, Ngestiharjo, Kasihan, Bantul, D.I Yogyakarta

null Mursyid Mursyid · null Yuliantoharinugroho Yuliantoharinugroho · null Wilis Fahlefi · null Agung Hartadi · y 2 más

One of the problems faced by MSMEs in Sidorejo hamlet is marketing problems and skills in using technology. MSMEs in Sidorejo hamlet need technology-based business development so they can compete with new online businesses. The purpose of this writing is 1) Identifying the use of marketing media in MSMEs in Sidorejo Ha...

Influence of Digital Marketing and Socio-Economic Determinants on FMCG Purchases in NCR

Sujata Verma

The fast-moving consumer goods (FMCG) sector has undergone profound changes with the proliferation of digital marketing technologies, particularly within metropolitan consumer markets. This study investigates the influence of digital marketing strategies and socio-economic determinants on FMCG purchasing behaviour in t...

The Influence of Digital Marketing Strategy on Increasing Sales Volume in the New Normal Era: A Case Study at CitraLand Ambon, Indonesia

Feky Reken

It is no secret that this coronavirus has paralyzed people’s economies in various sectors, especially in the property sector. But slowly now, we are entering an era called the new normal era. Digital marketing is currently an effective strategy that can be utilized by business people, especially property business peopl...

Persepsi Wirausaha terhadap Algoritma Media Sosial dalam Strategi Pemasaran Digital

Asriyani Amrullah · Andi Reski Nurhikmah · Rahmat Hidayat · Siti Nardiyah Muhrami · y 1 más

This study aims to analyze how entrepreneurs perceive social media algorithms and their influence on the digital marketing strategies they implement. A qualitative approach was adopted using a case study method involving several business actors from various sectors. Data were collected through in-depth interviews, part...

PENGEMBANGAN STRATEGI DIGITAL MARKETING BAGI UMKM : MENINGKATKAN POTENSI BISNIS ES TEH KITA INDONESIA

Muslinawati, Retno · Aziz, Khalid Fauzi · Arifin, Putri Autika · Putri, Yustika Arida

The underlying problem of mentoring SMEs in Bojonegoro Regency is the low ability of SMEs to utilize digital technology for marketing, which results in limitations in reaching a wider market and increasing competitiveness. The goal of this mentoring is to improve the digital marketing competency of SMEs, so they can co...

Digital Marketing as a Driver for Sustainable Tourism Development

Ajay kumar Yadava

Digital marketing is a significant instrument for promoting responsible tourism by leveraging multiple online platforms to promote sustainability, influence traveler behavior, and boost economic growth. Content marketing, social media, search engines, and VR/AR experiences are examples of strategies that can emphasize...

Digital Marketing Capabilities and International Market Performance of Multinational Companies in Rivers State

Ofori, Queeneth Namumiin · Nwikinaka, Lebari Blessing · Ehio, Victor Nzeyele

This research explored how digital marketing competencies, specifically social media marketing and content development capabilities, affect international market performance in multinational corporations operating within Rivers State, Nigeria. The study assessed international market performance using three core metrics:...

Market Orientation Drives Competitive Edge and Performance in Indonesian MSMEs

Ainnia Dewi Oktaviah · Dewi Komala Sari

This study examines the impact of Product Innovation and Market Orientation on Marketing Performance, with Competitive Advantage as an intermediate variable, among MSMEs in Desa Kejapanan, Gempol. Using a sample of 70 respondents and analyzing data with Path Analysis via SmartPLS 3.0, the findings reveal that Product I...

Plan de Marketing Digital para el reconocimiento y posicionamiento de la empresa Insfocont Learning & Methods, EIRL

Cruz Jimenez, Elizabeth Miguelina

Cruz Jimenez, Elizabeth Miguelina; director de proyecto: de Cepeda Aparicio, Leyre

Optimizing digital signage for in-store marketing: Insights on adoption intentions and message persuasiveness.

Van De Sanden, Stephanie