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Trian Hermawan · Anggalia Wibasuri · Nitami Sugiyati · Aep Saefulah · y 2 más
This study examines how digital media and technology transform Starbucks’ marketing mix in international markets. Using a qualitative single-case study and document analysis, this article draws on Starbucks’ annual report, investor releases, official corporate documents, and academic literature on digital marketing, di...
Social media is used as a digital marketing strategy by many companies. This strategy is also implemented by SHIBIRU, a MSME which is engaged in the production of natural dyes. The purpose of this study is to find a digital marketing strategy as an effort to improve product marketing performance, analyze the inhibiting...
medical and health sciencesclinical medicineengineering and technology
The micro, small, and medium enterprises (MSMEs) in India produce a varied collection of goods. The rapid changes in technology and consumer preferences have a huge impact on marketing techniques. In contrast to large industries, MSMEs do not have any proper tools for marketing so it is one of the weakest areas wherein...
economics and businesssocial sciences8. Economic growth1. No poverty
This study has revolved around evaluating differences in "digital marketing practices" between Saudi Arabia and Europe by explaining various "digital marketing tools" used by "digital promotional agencies from these countries. Differences between the "digital marketing scenarios" of Europe and Saudi Arabia such as vari...
Background: The digital transformation imperative has accelerated organisational change, compelling micro-, small- and medium-enterprises (MSMEs) to rapidly integrate digital marketing with e-commerce and supply chain operations. Aim: This study investigated how the integration of digital marketing strategies with e-co...
supply chain operationscustomer experiencediffusion of innovation theorydigital marketing strategies
Abstract Digital marketing has become an important tool for businesses to reach customers and promote their products in an increasingly digital environment. For small and medium enterprises (SMEs), the use of online marketing platforms offers opportunities to improve market visibility and communicate with customers mor...
The present study investigates the efficacy of digital marketing strategies in enhancing customer reach and sales for a tractor dealership, “Shyam Tractors of Sonalika International Tractors Limited,” located in Seoni, Madhya Pradesh, during the COVID-19 pandemic. The dealership adopted digital marketing to stimulate a...
In the rapidly evolving digital era, companies are faced with the challenge of utilizing digital technology to increase brand awareness. Digital marketing and digital transformation have become major factors in strengthening brand awareness and creating a more personalized consumer experience. This study aims to analyz...
Research aims: This investigation seeks to examine how the incorporation of digital marketing influences sustainable marketing orientation and competitive edge among small and medium enterprises in Palu City, while also investigating value co-creation's moderating function in enhancing this connection. Furthermore, thi...
The rapid growth of digital technology and internet accessibility has significantly transformed marketing practices across the world. Businesses are increasingly adopting digital marketing strategies to promote products and services and to communicate with consumers more effectively. Digital marketing refers to the use...
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