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One of the problems that makes the competitiveness of MSMEs is still low is the limited ability of MSME players to carry out marketing and the variety of business products that are not yet balanced with the rapidly changing needs of society. The workshop activities were carried out as part of a service program to provi...
economics and businesssocial sciencesWorkshop, Digital marketing, MSMEs.
The “focus of this thesis” was to develop a viable and useful “social media marketing plan” for Heavenly Treats, which is a small scale cake manufacturing business operating in Finland. This research was carried out in collaboration with the company. Previously, there was no organized strategy regarding social media ma...
Objective: The study aims to examine the level of awareness among farmers in Haryana regarding digital marketing platforms in agriculture. It also seeks to identify the factors influencing their adoption and explore the benefits and challenges associated with digital marketing usage in farming. Methodology: A descripti...
Wan Nur Fazni Wan Mohamad Nazarie · Umi Nurliyana Khairudin · Arif Hartono
This study investigates how millennials’ fashion purchase behaviors are influenced by digital influencers, focusing on key factors such as perceived credibility, expertise, congruence, attractiveness, and para-social interaction. While influencer marketing is a major component of digital marketing, there remains a lack...
Hidayat Darussalam · Hotman Hotman · Muhammad Mujib Baidhowi
The development of technology and digital media in Indonesia is very rapid, the rapid development of technology in the digital world and the internet certainly also has an impact on the business world. Various activities such as small to large scale businesses take advantage of this development to run their businesses,...
agriculture, forestry, and fisheriesagricultural and veterinary sciences
This article aims to analyse the influence of Word of Mouth and digital marketing on the sales performance of internet services at PT Telkomsel Demak Branch, as well as to examine the integration of both strategies from the perspective of integrated marketing communication. This study is grounded in service marketing t...
These days digital marketing is a tool that is changing the way pharmaceutical companies promote their products. In the past these companies used to rely on people who would visit doctors and hospitals to promote their products. They also used to advertise in newspapers and magazines and participate in conferences.. Th...
Antonia C. Lyons · Kate Kersey · Carol Emslie · Elena Dimova · y 1 más
AbstractIssuesAlcohol marketing on social media platforms is pervasive and effective, reaching wide audiences and allowing interaction with users. We know little about the gendered nature of digital alcohol marketing, including how women and men are portrayed, how different genders respond and implications for gender r...
MarketingMalemedical and health sciencesclinical medicine
The relevance of the study is determined by the rapid expansion of recommender systems within the digital marketing environment, where algorithmic personalization increasingly shapes consumer interaction with brands, information visibility, and the overall effectiveness of marketing communications. While machine learni...
Purpose- This study aims to provide a bibliometric review of publications where the terms 'digital marketing' and 'artificial intelligence' are used together. Leading publications, authors, countries, and institutions in the Web of Science (WoS) database have been examined to achieve this goal. Additionally, this artic...
İşletme9. Industry and infrastructuresocial sciencesother social sciences
Resultados provistos por
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la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja
ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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