Buscador de Tesis y publicaciones académicas

A scoping review of children’s and parents’ attitudes to and awareness of digital food marketing

Elena Vaughan · Magdalena Muc Da Encarnacao · Eimer Brown · Olivia Nealon Lennox · y 2 más

Abstract Digital food marketing (DFM) of unhealthy foods and beverages (high in saturated fats, sugar and salt) to children and young people influences brand recall, recognition, purchase intentions and attitudes, and increases consumption of unhealthy foods and beverages. Understanding children’s and parents’ awarenes...

Digital Marketing and Impulse Purchasing in the Fast-Fashion Industry: Analysing Consumer Behaviour Through a Hedonic Lens

Ma, Emilie

With the fast-fashion industry quickly becoming one of the world’s top polluters, change is needed on an individual, societal, and institutional level. Further, with the invention of the internet and a large shift towards online shopping, especially in younger consumers, brands are using more resources to create effect...

The Influence of Digital Technology in the Digital Marketing

Ziqi Zhu

Penerapan Analisis SWOT dalam Strategi Pemasaran Digital Agroindustri Tahu UD UMAMI di Manggelewa

null Linda Mulyati · null Mulyati Mulyati · null Shoalihin Shoalihin

The increasing adoption of digital technology has transformed business competition, requiring agro-industries to implement effective digital marketing strategies to strengthen their competitive advantage. This study aims to analyze the internal and external conditions of UD Umami Tofu Factory, formulate digital marketi...

Enhancing Customer Retention in B2B Digital Marketing Agency in Indonesia (Case Study of BIZGO Digital)

Andayani, F. (Farah)

The trend of digital marketing is growing in Indonesia. It is also supported by the pandemic season where offline selling is not available as much as before. People start to shift into offline platforms. Unfortunately, with the characteristics of emerging markets where acceptability, accessibility, as well as affordabi...

Digital Marketing Literacy to Sustain MSME Businesses in Southwest Papua

Satria Lintang Rachmadana · Pahmi Pahmi · Sabaria Sabaria · Hamsiah Hamsiah · y 1 más

This research aims to determine the extent to which Micro, Small and Medium Enterprises (MSMEs) in Southwest Papua understand digital marketing to sustain their business. This study focuses on factors influencing digital literacy, business resilience, and entrepreneurial orientation in MSMEs in the region. A survey met...

DIGITAL MARKETING STRATEGIES FOR TEACHING SCIENTIFIC METHODOLOGY AND PROMOTING SCIENCE OUTREACH

Otávio Inácio de Oliveira Brito · Sofia Capanema Bretas · Wender Silva Freitas · Flávia Aparecida Silva · y 3 más

Objetivo: Discutir o uso de estratégias de marketing digital como recurso pedagógico para o ensino da metodologia científica e a popularização da ciência, destacando sua capacidade de ampliar o engajamento e a acessibilidade ao conhecimento científico. Metodologia: Foi realizada uma revisão narrativa da literatura, com...

Creating Branding for MSMEs on Digital Platforms in Padasuka Village, Cimenyan District

Neng Susi Susilawati Sugiana · Bertha Musty · Maisa Azizah Asmara · Bakti Bestin · y 1 más

Pandemi berdampak sangat serius pada sektor perekonomian UMKM, ditandai dengan; pelaporan penurunan penjualan kurang lebih 56%, pelaporan mengenai permasalahan aspek pembiayaan sekitar 22%, pelaporan terkendala distibusi barang 15% dan sekitar 4% melaporkan kesulitan mendapatkan bahan baku mentah. Namun menurut (Utami...

Strategic integration of human resource management and marketing in the digital business era: A systematic literature review

Hadi Suriono · Surya Bakti

This study explores the convergence of human resource management (HRM) and marketing within the context of digital transformation by employing a systematic literature review (SLR) approach to synthesize findings from 57 high-quality peer-reviewed articles published between 2010 and 2023. This review identifies key fram...

SAFEGUARDING LOCAL INNOVATIONS: LEGAL PROTECTION OF IPR IN MOJOREJO VILLAGE

Agus, Santoso Prabowo

The development of the digital world is so rapid and has penetrated the business sector, making companies compete with each other to find candidates for digital marketers to support their business. Therefore, it is not surprising that digital marketers are now a separate profession. In addition to thriving digital mark...