Buscador de Tesis y publicaciones académicas

Estrategias de marketing jurídico digital para oficinas y abogados independientes en Bogotá

Montes Yepes, Juliana · Páez González, Karen Lorena

En Colombia el Marketing Jurídico se encuentra regulado por varias normas unas generales y otras específicas, de acuerdo a lo anterior, es muy limitado lo que el Mercadólogo y Publicista puede hacer en tema publicitario y estrategias, sin contar que muchos juristas y mercadólogos no conocen el concepto, en este documen...

The Digital Customer

Autoría no especificada

Ethical Digital Marketing and Product Quality Management in Enhancing Muslim Fashion Accessibility: An Islamic Business Ethics Perspective

Abdul Latif · Tiara Yulistiani

The development of digital technology has encouraged businesses to utilize digital marketing as a strategy to expand their market reach. Through various digital platforms, digital marketing enables businesses to reach consumers more widely and efficiently. This study aims to examine the implementation of digital market...

PENGARUH KUALITAS PRODUK DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA PADA PT. HASJRAT ABADI KOTA GORONTALO

Endi Rahman · null Melan Angriani Asnawi · null Tesa Dewi Gumilang

Toyota merupakan salah satu merek mobil terkemuka yang mendominasi pasar otomotif nasional, termasuk di Gorontalo. Dalam menghadapi persaingan yang semakin ketat, kualitas produk dan strategi digital marketing menjadi faktor penting yang memengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan untuk mengetahu...

IMPLEMENTASI STRATEGI KONTEN DIGITAL MELALUI GRAPHIC DESIGN, VIDEO MARKETING, DAN ARTIKEL SEO DALAM MENINGKATKAN BRAND AWARENESS DI PERUSAHAAN PT MITRA TEKNINDO SEJATI DAN PUBLISH JURNAL OFFICIAL

Fajar Muhammad Dzulqarnain

Program internship ini bertujuan untuk menganalisis dan mengimplementasikan strategi digital marketing melalui content creation, graphic design, video marketing, dan penulisan artikel berbasis Search Engine Optimization (SEO) dalam meningkatkan brand awareness di PT Mitra Teknindo Sejati dan Agency Publishjurnalofficia...

Navigating Digital Transformation: Enhancing Customer Engagement and Sales in Rubber Product Marketing

Ashish Sakariya

The rubber products industry has always been part and parcel of most manufacturing industries, offering critical inputs into sectors such as the automobile, aerospace, healthcare, and construction sectors, among others. Traditionally, the marketing of rubber products had been done through traditional forms of marketing...

Leveraging Big Data and AI for Optimizing Digital Marketing Strategies: A Data-driven Approach

Abu Yusuf -

In this paper, the author discusses how big data and AI can improve the rate of conversion, engagement, and ROI in digital marketing through ’big data’ techniques in improving the effectiveness of the marketing mix. In this study, by counting and comparing campaigns from different industries, the researcher establishes...

Penerapan Digital Marketing pada E-commerce dan Media Sosial dalam Upaya Peningkatan Penjualan Produk PT Behaestex

null Fanza Shofaun Nafsi · null Yanda Bara Kusuma

Technological developments are developing very rapidly, thus presenting various challenges, especially in the trade sector. Digital marketing as a marketing tool that has a huge impact. The rapid growth of e-commerce has become an opportunity that businesses should not miss to market their products. Limited market reac...

An Article on Optimizing Digital Marketing With Data Science

Anil Khandare

This paper in intendment to curtail; the cost of advertising expenses, which burden the companies to promote the product and cater the need of the customer. It is said in the statement in the field management that, “what is countable can be manageable and what is not countable cannot be managed” in view of the stat...

AI and Blockchain-Driven Digital Marketing

Apoorva Verma · Cristina Ciliberto · Leena Bhatia

In the digital age, Artificial Intelligence and Blockchain are transforming marketing by establishing new benchmarks in trust, personalization, data security, and efficiency, critical for businesses in today's competitive landscape. While traditional marketing struggles to meet consumers' demands for meaningful interac...