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This paper describes the involvement of Artificial Intelligence in digital marketing. It creates value to the organization & extended the act with the customer through electronic service and it also plays an increasingly grandly role in shaping modern digital marketing & the involvement of AI in digital marketing has s...
Today, Emblix is of the best and topmost service-oriented Digital Marketing Company in Hyderabad and India, Which provides high-quality result-oriented Digital Services ranging from SEO to Web Design, Social Media Marketing, and more, a broad spectrum of clients from diverse industry segments. Through a well-oiled comb...
M. Khoiru Rusydi · Wuri Cahya Handaru · Muhammad Faisal Riza · Khoirul Umam · y 7 más
Purpose — The objective of this research is to optimize the marketing activities of Universitas Brawijaya’s Koperasi Jasa Pegawai Republik Indonesia (KJPRI UB) by utilizing digital technology through (1) identification of main problems using SWOT analysis on their website to identify the most suitable digital marketing...
Mar'atul Fahimah · Wisnu Siwi Satiti · Khotim Fadhli · Anis Listiani · y 2 más
The development of information technology has had a significant influence on various aspects of life, one of which is people's consumption patterns. For people who initially depended on offline markets, digital marketing has become inseparable from people's consumption patterns. Therefore, business actors, especially M...
null Alisha Nadine Aurellia · null Syti Sarah Maesaroh · null Adi Prehanto
The integration of TikTok Shop and Tokopedia has changed Indonesia’s digital commerce ecosystem and encouraged sellers to adapt their marketing strategies. This study aims to analyze the digital marketing strategy of Erha Store Official after the integration and identify its adaptation challenges. This research used a...
This study aims to determine the effect of digital marketing mix strategy on marketing performance through customer relationship management at Randusanga Indah Brebes Beach tourist attraction. Using quantitative and qualitative approaches, this research sample involved 203 respondents who were beach visitors who were t...
The article is devoted to the study of consumer behavior using modern marketing tools. The author proves that in today's dynamic digital world, where competition is fierce and market trends are constantly changing, it is crucial for business survival to have a comprehensive understanding of consumer behavior and be abl...
null Maulid Dina Rahmawati Ilham · null Rini Miftakhul Khoiroh · null Purwaningrum Puji Lestari
The development of digital technology has triggered significant changes in marketing and brand management, particularly in the Micro, Small, and Medium Enterprises (MSMEs) sector. This study aims to conduct a comprehensive analysis of the implementation of digital marketing and online branding as strategies for develop...
Sulhan Iskandar · David Kristian Susilo · Pudhak Prasetiyorini
This study analyzes the marketing potential of Suwar-Suwir, a traditional Jember product produced by the Candiber Suwar-Suwir Gallery in Kresek Village, Jember Regency. This product is a culinary icon made from fermented cassava (tape singkong) with a distinctive flavor. The research employs a descriptive qualitative a...
Abstract The agro-industry is undergoing a transformative shift in marketing strategies, driven by digitalization, evolving consumer preferences, and competitive pressures. This study examines the transition from traditional to innovative marketing practices, focusing on digital adoption, branding, supply chain efficie...
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