Buscador de Tesis y publicaciones académicas

Penerapan Digital Marketing pada UMKM “ESM Collection” di Kota Surabaya

Nanang Shonhadji · Evi Sistiyarini · Sholikha Oktavi Khalifaturofiah · Moch. Anang Karyawan · y 4 más

Fenomena Usaha Mikro Kecil dan Menengah (UMKM) ESM Collection sampai saat ini masih belum memaksimalkan strategi pemasaran dengan digital marketing yang sangat diperlukan dalam situasi saat pandemi maupun pasca pandemi Covid 19. Penjualan masih banyak dilakukan secara konvensional menunggu pembeli datang ke rumah, ke w...

O MARKETING DIGITAL COMO FERRAMENTA PARA A CONSCIENTIZAÇÃO SOCIAL: O CASO DA CRUZ VERMELHA

Palmeira, Adriana Filipa Cunha

O conceito de marketing digital resume-se ao uso prático e abrangente da internet, tendo em considerações as ferramentas de marketing, de forma a alcançar o maior sucesso nos negócios. Em relação ao contexto em que vivemos, o marketing digital tem-se tornado numa ferramenta central nas implementações de estratégia de m...

Pemanfaatan Digital Marketing Melalui Media Sosial Sebagai Sarana Promosi UKM Pada Kelompok PKK Desa Hessa Air Genting Kec. Air Batu, Kab. Asahan

Parini Parini · Febby Madonna Yuma · Rizky Fauziah

Abstract: UKM (Small and medium enterprises) utilizing internet media as an onlinemarketing tool to gain a satisfying market share and it is possible that business develo ment is now much easier and faster. Matter This cannot be separated from the role of digital marketing, which has a role to introduce and market prod...

DIGITAL MARKETING AS A TOOL FOR ENSURING SUSTAINABLE DEVELOPMENT OF TOURISM INDUSTRY ENTERPRISES

Autoría no especificada

The article examines the peculiarities of the development of tourism industry enterprises in Ukraine and the conditions created in the country for their functioning. It is established that overcoming the deep crisis in this area requires the development and application of effective tools for ensuring the sustainable de...

Transformation of Rural Marketing Systems through Digital Platforms: An Empirical study towards the Challenges, Opportunities and Strategic Implications for FMCG Companies in India

Dr. Anil Nivrutti Pawar

With the rapid growth of technology in digital form, rural marketing systems in India have changed along with new challenges and possibilities for the companies that produce Fast-Moving Consumer Goods (FMCG). This study investigates the effect of digital platforms on rural marketing practices, the changing consumer beh...

The Influence of Digital Marketing on Generation Z's Purchase Intention Toward Green Products: The Mediating Roles of Green Brand Trust and Brand Image at The Body Shop Bandung Indonesia

Miranda Oktaviani · Arry Widodo · Nurafni Rubiyanti

This conceptual paper examines the influence of digital marketing strategy on Generation Z’s purchase intention toward green products at The Body Shop Indonesia, with green brand trust and brand image positioned as mediating variables. The study develops an integrated conceptual framework grounded in the Stimulus–Organ...

A Study on GOJEK's Brand Image and Consumer Trust: An Analysis of the Influence of Digital Marketing Strategies and Promotions on GOJEK's Brand Image and Consumer Trust

Muhammad Dimas Arbi Setyawan · Nur Halizah Wulan Nirmala Kanthy · Osly Usman

Digital marketing has become a central pillar in building and strengthening brand image in the contemporary information era. This study provides an in-depth analysis of the influence of digital marketing strategies and promotional activities on GOJEK’s brand image, with consumer trust positioned as a critical mediating...

Digital Alignment

Ira Kaufman · Chris Horton · Mariusz Soltanifar

Strategi Digital Marketing Untuk Meningkatkan Penjualan Tas di E-Commerce

null Titin Sumarni · null Siti Murasih · null M. Iqbal Romadhan · null Ayu Suraya

This research aims to analyze effective digital marketing strategies in increasing sales of bag products on e-commerce platforms. In the digital era, the use of technology and online platforms is the main key for business actors to reach a wider range of consumers. This study identified various digital marketing techni...

How Digital Payment and Online Marketing Strategies affect Consumer Experience in the Culinary Industry?

null Rachmawaty Kadir · null Andi Naila Quin Azisah Alisyahbana · null Nursinah Amrullah · null Ririn Mardhani Syakur · y 1 más

This study aims to analyze the impact of digital payment and online marketing strategies on the customer experience in the food industry, with a focus on the company "Kaku Food." As digital technology increasingly shapes the food industry, Kaku Food has effectively leveraged these advancements to enhance service qualit...