Buscador de Tesis y publicaciones académicas

Artículo 2023 Acceso abierto Revisado por pares

STRATEGI PEMASARAN UMKM DALAM PEMANFAATAN DIGITAL MARKETING UMKM DALAM BIDANG PERABOT RUMAH TANGGA DI DESA KAMPUNG BARU KABUPATEN TANAH BUMBU

YULLY C, MARYA · Hernadi Moorcy, Nadi

The digital marketing trend is a business opportunity for MSMEs in the digital information era, one of which is in the form of digital marketing. Research purposes to find out how the digital marketing strategy by business actors must be applied by owners of micro, small and medium enterprises (MSMEs). And the impact o...

Marketing economics and business social sciences Digital Marketing

• Universitas Balikpapan
• DOI: 10.36277/geoekonomi.v14i2.278

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Artículo 2026 Acceso abierto Revisado por pares

Digital Marketing Model For MSMEs In Garut Regency Using A Dynamic System

Rina Kurniawati · Muhammad Fahmi Al-Nazhar · Abdullah Ramdani · Deri Alan Kurniawan · y 2 más

Micro, Small and Medium Enterprises (MSMEs) in Garut Regency increase 6% annually. This increase proves that more and more MSMEs can innovate and compete among MSMEs. There are many MSME sectors, such as industrial to culinary UMKM. Along with the rapid development of technology, everyone must put it to good use. The e...

economics and business social sciences

• Universitas Pakuan
• DOI: 10.33751/jhss.v10i1.47

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Publication 2026 Acceso abierto

Digital Marketing in India – Services & Courses

Sanjana

A practical PDF guide on digital marketing services and job-oriented digital marketing courses in India. Learn SEO, paid ads, content marketing and performance strategies for real business growth and career success.

paid marketing social media marketing search engine optimization digital marketing courses

• Zenodo
• English
• DOI: 10.5281/zenodo.18607778

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Artículo 2022 Acceso abierto Revisado por pares 3 citas

DIGITAL MARKETING IN TOURISM DESTINATIONS

Musliha · Hendri Hermawan Adinugraha

Introduction: The emergence of digital marketing has brought important changes in several industrial sectors, one of which is the tourism industry. This study aims to determine the role of digital marketing in tourist destinations. Methods: The research method used is descriptive qualitative. Results: The result of thi...

Economics as a science HF5001-6182 economics and business social sciences

• Universitas Airlangga
• DOI: 10.20473/jeba.v32i22022.130-137

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Artículo 2023 Acceso abierto Revisado por pares

Digital Marketing Competency Analysis On MSME Sales Of Indigenous Papuans In Southwest Papua

Andrei Maryen · Edward Clan · Rendi Patiasina

The utilization of digital marketing platforms represents a crucial potential for the growth of Micro, Small, and Medium Enterprises (MSMEs) in facing an increasingly competitive market. Digital marketing entails marketing or promoting a brand or product through the digital or internet sphere. The extensive user base o...

economics and business social sciences 8. Economic growth

• Universitas Muhammadiyah Parepare
• DOI: 10.31850/economos.v6i3.2743

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Other 2022

Developing Digital Marketing Plan for The Company Guest Rooms in Tanzania

Söderqvist, Lenita

Creating a digital marketing plan for the authors family business is the goal of this thesis. By going through and understanding the theory of digital marketing as well as the different components it is made of and implementing the different digital marketing methods and research method a digital marketing plan can be...

4. Education social media economics and business social sciences

• Finland
• English

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Artículo 2025 Revisado por pares

SINERGI BISNIS DIGITAL DAN DIGITAL MARKETING DALAM MENINGKATKAN BRAND AWARENESS DI ERA GLOBALISASI

Sarah Yuliani · Nidya Calista Sasi Ramadhani · Aura Nabila Putri Sentosa

In the age of globalization, the advancement of digital technology has prompted organizations to adopt digital strategies in their operations and marketing. Digital business synergy and digital marketing are essential components for enhancing brand awareness. Extensive research has been conducted on the synergy between...

economics and business social sciences

• Universitas Sangga Buana YPKP
• DOI: 10.32897/jiim.2025.3.2.4152

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Other 2026

ROLE OF ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING IN AMAZON

SETH, HARSH

Artificial Intelligence (AI) has become a major technological advancement transforming the digital marketing landscape. Companies today rely heavily on AI to analyze consumer data, predict purchasing behavior, and provide personalized marketing strategies. Amazon, one of the world’s largest e-commerce platforms, uses A...

• mvedra
• English
• DOI: 10.82471/93qrd-0ed93

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Ponencia / congreso 2022 Acceso abierto

Proposal for a digital marketing platform

Henriques, Pedro · Oliveira e Sá, Jorge

This paper proposes a Digital Marketing Platform, supported by the application of Artificial Intelligence and Machine Learning technologies. The objective is to understand that in the context of Digital Marketing, the application of Artificial Intelligence and Machine Learning can bring advantages to the creation of di...

Machine Learning Artificial Intelligence Digital Marketing Engenharia e Tecnologia::Outras Engenharias e Tecnologias

• Association for Information Systems (AIS)
• Portugal
• English

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Artículo 2022 Acceso abierto Revisado por pares 10 citas

Optimalisasi Pemanfaatan Digital Marketing untuk UMKM (Usaha Mikro, Kecil dan Menengah)

Cicilia Sriliasta Bangun · Suryari Purnama

Merebaknya pandemic Covid-19 tidak dipungkiri telah memaksa masyarakat untuk memanfaatkan kemajuan teknologi dalam kehidupan sehari-hari. Pengguna internet di Indonesia meningkat pesat, dan hal ini harusnya menjadi peluang yang dapat dimanfaatkan oleh pelaku UMKM yang saat pandemik sangat terpuruk. Sayangnya masih bany...

• Pandawan
• DOI: 10.34306/adimas.v3i2.826

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