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Artificial intelligence is moving at rapid speeds, which clearly affects user interaction with digital marketing applications. A huge stake for ML is to personalize content, optimize usability and target with precision. Plus it has reshaped the way businesses communicate with their audience. This paper delves into the...
recommendation systemschatbotsengineering and technologyQA75.5-76.95
It is typically achieved by an inspiration of consumer to buy the product by simply informing about it through different means. Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to p...
economics and businesssocial sciences11. Sustainability
A transformação digital tem redefinido as formas de comunicação e de acesso à informação, impactando diretamente as instituições culturais, que precisam adaptar-se para manter sua relevância e atrair novos públicos. Nesse contexto, o marketing digital emerge como uma ferramenta estratégica capaz de potencializar a difu...
Planejamento estratégicoPlano de marketingUniversidade Federal de Sergipe (UFS)Marketing plan
The article analyzes the role of artificial intelligence (AI) and analytical platforms in digital marketing, emphasizing their contribution to improving corporate marketing strategies and enhancing efficiency. The study highlights the advantages of using A I technologies and Big Data analytical platforms in data -drive...
The research purpose of this article was to analyse the search engine marketing and social media marketing predictive trends that are occurring both regionally in Africa and on a global scale. The motivation for the study was to offer pragmatic advice to business practitioners in crafting digital marketing strategies b...
economics and businesssocial sciences1. No poverty
In the digital era, the question of however the role of traditional relationship marketing methods is still relevant in the landscape of business-to-business (B2B) interactions. This thesis highlights the gap of understanding how traditional and digital relationship marketing coexist within a B2B context. While the mag...
Relationship MarketingDigitalisationeconomics and businesssocial sciences
Yuzhuo Zhang · Xiao Sun · Xiaoyang Yang · Xin Peng
This study examines the digital marketing practices directed toward long-tail customer segments in commercial banks under the pressures of an economic downturn, using the SPD Bank Daxing Sub-branch as a representative case. Against the backdrop of declining household income expectations, weakened consumption, and reduc...
Rania Cundamanik Wisand · Arthanami Nauli Panggabean · Rahma Sugihartati · Dessy Harisanty · y 1 más
Digital transformation has driven significant changes in marketing strategies adopted by micro, small, and medium enterprises (MSMEs), particularly among businesses that previously relied on brochures, WhatsApp messages, or word-of-mouth communication to inform consumers about selling locations and schedules. Recent ph...
Azyanee Luqman · Norsilawati Mohd Hassan · Roseliza Hamid · Intan Nurul'Ain Mohd Firdaus Kozako · y 2 más
Flipbook: ePreneur Biz Content is an innovative digital marketing resource designed to support entrepreneurs, particularly those transitioning from traditional to digital marketing strategies. This flipbook serves as a comprehensive guide, offering practical insights and actionable content tailored to the unique needs...
Hakim, Lukman · Iswanto, Bambang · Hafeez, Humairah
The growth of the digital economy presents significant opportunities for Sharia Micro, Small, and Medium Enterprises (MSMEs) to reach global markets through halal-compliant digital marketing strategies. However, challenges such as limited digital literacy, low halal certification rates, and the weak integration of Isla...
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