Buscador de Tesis y publicaciones académicas

Innovative Strategies in Digital Marketing: Enhancing Consumer Engagement and Brand Loyalty

Hari Muharam · Son Wandrial · Patricia Rani Rumondang · Maidiana Astuti Handayani · y 1 más

This study examines innovative strategies in digital marketing aimed at enhancing consumer engagement and brand loyalty. Utilizing a qualitative literature review method, the research synthesizes data from diverse sources, including academic journals, industry reports, and case studies, to provide a comprehensive under...

The Effectiveness of Modern Digital Marketing and Modern Offline Marketing on Today’s Market: Insight from a Restaurant Company

Haoqi Gan

India’s Skincare Brands and their Preference to Digital Marketing over Traditional Marketing

Swati Panwara · Megha Sharma

THE INFLUENCE OF DIGITAL LITERACY AND SOCIAL MEDIA PROMOTION ON MARKETING PERFORMANCE WITH DIGITAL READINESS AS A MODERATING VARIABLE IN SMALL AND MEDIUM ENTERPRISES IN CIREBON

Sholihin, Sholihin · Curatman, Aang · Romdonny, Jefry

This study aims to analyze the influence of digital literacy and social media promotion on the marketing performance of Small and Medium Enterprises (SMEs) in Cirebon, with digital readiness as a moderating variable. The research adopts a quantitative approach using a survey method involving 325 SME owners registered a...

The Influence of Digital Marketing in Promoting Tourism: Trends, Challenges, and Future Prospects

Amarnath · Patil, Anupam

Abstract: This study examines the impact of digital marketing on promoting tourism, with an emphasis on new trends, obstacles, and future opportunities. With the transformation of the tourism sector by digital technologies, tools such as social media, search engines, content creation, and influencer marketing have beco...

New trends of marketing communication in the digital era of tourism: Territorial disparities and current challenges

Kristína Melušová

Based on the theoretical context and analytical research, the study aimed to identify the level of use of digital marketing communication tools in the context of urban tourism development in the Slovak Republic, and to analyze possible barriers and disparities in their implementation in practice. The results of statist...

Penerapan Pemasaran Digital dalam Meningkatkan Akses Pasar UMKM (Studi Kasus pada UMKM Rosyana Collection di Kabupaten Pekalongan)

Gunawan Aji, Putri Wulan Sari, M. Riyyan

The presence of digital technology is used as a sign of technological change in a more advanced direction, one of which is the existence of the internet. The existence of the internet provides an opportunity for MSMEs to promote their products easily and efficiently. This promotion can be carried out using digital mark...

Strategi Pemasaran Bank Syariah DalamMeningkatkan Minat Generasi Milenial di Era Digital

Desi Susanti · Haniah Lubis

The development of Islamic banking in the digital era provides opportunities and challenges for its existence. So the Islamic bank must be able to use the existing opportunities as well as possible, namely by improving marketing strategies in the digital era by embracing the millennial generation. The purpose of this s...

Marketing Strategy Agility and MSME Resilience: Navigating Post-Digital Consumption Behavior Shifts for Sustainable Economic Impact

Widya Nengsih · Ratnawita Ratnawita · Selfiana Selfiana

Changes in post-digitalization consumption behavior encourage Micro, Small, and Medium Enterprises (MSMEs) to adapt marketing strategies that are more flexible and responsive to market dynamics. This study aims to analyze the influence of marketing strategy agility on the resilience of MSMEs in facing shifts in digital...

ATRIBUIÇÃO DE MARKETING: OBSTÁCULOS E DESAFIOS NA MENSURAÇÃO DE RESULTADO NO MARKETING DIGITAL

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