Buscador de Tesis y publicaciones académicas

The Impact of Artificial Intelligence on Digital Marketing and Consumer Behavior in Saudi Arabia

Hebah Al-Munae

This study aimed to evaluate the impact of artificial intelligence on digital marketing and consumer behavior in Saudi Arabia, by exploring how technologies such as big data analytics and chatbots can be used to improve marketing strategies and increase customer satisfaction. The study was conducted on 100 Saudi compan...

The Influence of Financial Technology and Digital Marketing on Customer Satisfaction of Aroma Bakery and Cake Shop ( Case Study of Generation Z Lubuk Pakam)

Stevani Willia · null Ade Gunawan · Dedy Lazuardi

This study aims to analyze the effect of financial technology and digital marketing on customer satisfaction at Aroma Bakery and Cake Shop, Bakaran Batu branch. The population for this study consists of 22,388 Generation Z individuals (aged 14–28 years old) in Lubuk Pakam, and quantitative data is used. Using the Slovi...

Enhancing Digital Presence and Client Acquisition for Law Firm Lukkarinen

Avetisjan, Vanessa-Veronika

This project-based thesis investigates digital marketing strategies to be utilized by the commissioning company Law Firm Lukkarinen to enhance digital presence, increase sales, expand customer base, as well as support existing customer relationships. The research begins with an overview of the company and the legal ser...

OZIQ -OVQAT MAXSULOTLARI EKSPORTINI MARKETING STRATEGIYALARI ASOSIDA OSHIRISH YOʻLLARI

Yunusov Baxodir Marisovich

The study analyzes the role of marketing strategies in increasing Uzbekistanʼs food product exports. Based on statistical and digital marketing analyses, an export volume forecast for 2025 –2027 has been developed, assessing the effectiveness of e- commerce, SEO, and social media marketing. The results indicate that ex...

Manajemen Pemasaran Digital Marketing

Kuncoro, A. (Amin) · K., S. D. (Sri) · Junita, A. (Andini)

Buku ini hadir sebagai respons atas perkembangan pesat dunia pemasaran di era digital. Transformasi teknologi telah mengubah cara bisnis berinteraksi dengan konsumen, dari promosi konvensional menuju strategi digital yang lebih terukur, fleksibel, dan terintegrasi. Oleh karena itu, pemahaman tentang manajemen pemasaran...

PLAN DE EMPRESA: E-COMMERCE, MARKETING DIGITAL Y AUTOMATIZACION PARA EL TURISMO INTELIGENTE

Lopez Velez, David

Se trata de un plan de empresa de una agenicia de marketing digital enfocada al sector turistico y en el documento se explica la viabilidad del mismo .

MSME Sustainability Strategy Through the Application of Digital Marketing and Product Innovation in the VUCA Era: A Study of SMEs in Sukabumi City

Rizky Maulana · Alhidayatullah Alhidayatullah · Sandi Setiadi

This study aims to analyze the influence of digital marketing and product innovation on the sustainability of food MSMEs in Sukabumi City in facing the challenges of the VUCA (Volatility, Uncertainty, Complexity, Ambiguity) era. The research method used a quantitative approach with Structural Equation Modeling – Partia...

BASIC METRICS IN INTERNET MARKETING

Nataliya Mamontova · Valerii Myronchuk · Mykola Denysenko · Oleksandr Levchenko

This study provides a comprehensive analysis of essential metrics in Internet marketing, highlighting their importance for optimizing campaign performance in a rapidly digitalizing economy. As digital transformation reshapes industries, marketing strategies increasingly rely on data-driven insights, making metric track...

Tanaka, H. (Ed.). (2023). <i>Brand Strategy in the Digital Age.</i> Yuhikaku. (In Japanese)

Satoshi Akutsu

Agritourism Development and Digital Marketing

Dumisani Rumbidzai Muzira · Blessing Chifamba · Constance Chifamba