Buscador de Tesis y publicaciones académicas

When Online Meets Offline: Research in Omni-Channel Marketing

Lesscher, Lisan

Whereas it is almost impossible to imagine living without being digital nowadays, it was nearly impossible to imagine living with these digital technologies a quarter of a century ago. With the advent of digital technologies and ongoing digitalization, new channels – for communication and distribution – have proliferat...

Digital Marketing Innovation and the Role of Information Systems in Enhancing MSME Market Expansion

Ohara, Muammar Revnu · Suherlan, Suherlan · Astutik, Wahyuni Sri

Digital marketing has become one of the essential elements in supporting the growth and sustainability of micro, small, and medium enterprises (MSMEs) in the modern era. Along with the development of information technology, digital marketing offers opportunities for MSMEs to expand their markets and increase product vi...

A Study to Analyse the Improvement of Digital Marketing Strategies for Company X

Khan, Md Kaium

The global garment industry is increasingly adopting digital marketing to enhance business-to-business (B2B) visibility, customer engagement, and competitiveness. In Bangladesh where the garment sector plays a crucial economic role, many exporters are seeking to strengthen their international presence through digital t...

Análisis del uso de las estrategias de promoción de los locales turísticos en las riberas del río Caoní, a través del marketing digital, en el cantón Pedro Vicente Maldonado, año 2022

Aimacaña Alanuca, Evelyn Carolina

El presente artículo se fundamenta en el aporte y la evolución constante del marketing digital para la promoción de locales turísticos situados en el cantón Pedro Vicente Maldonado, no obstante, en el periodo post pandemia, el sector turístico fue uno de los sectores más afectados en la economía local, demostrando seve...

When viral marketing becomes a cyber risk: Governance and control challenges in digital marketing campaigns

Nabaraj Bhowmik · Nabadeepa Bhowmik · Dipangshu Dev Chowdhury

Digital marketing course

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Digital marketing is essentially the promotion of a business, brand, or product using the internet through multiple channels such as search engines, social media platforms, and email. It allows the communication to be spread to a much bigger audience in a more efficient and less costly way than with traditional marketi...

Capítulo 4 - El Social Media Marketing en la Gestión Comercial Digital: Procesos Estratégicos en la Praxis y Evaluación de Campañas

Obregón Expósito, Hebert · Olguin Martinez, Cynthia Michel · Osuna-Velarde, Denisse Viridiana · Nieves Lizárraga, Daniel Omar

El posicionamiento de Internet y las Redes Sociales Digitales como escenarios propicios para la migración económica del entorno físico al digital ha condicionado la necesidad de evaluar y transformar la gestión comercial, adaptándola a los nuevos públicos y entornos. En esta realidad, el Social Media Marketing (SMM) se...

Digital Marketing (DM): How are Small Business Enterprises (SBEs) of Bhutan and Sikkim (India) Responding to it?

Shad Ahmad Khan · Hesham Magd · Ujjal Bhuyan · Henry Jonathan · y 1 más

Social Media Transparency: How Digital Marketing Shapes Strategic Decisions

Firas Tayseer Mohammad Ayasrah · Khaleel Alarabi · Ibtehal Mahmoud Aburezeq · Ahmad Y. A. Bani Ahmad · y 1 más

Virtual Influencers and Generation Z: A Cross-Cultural Study on Trust, Authenticity, and Ethical Perceptions in Digital Marketing

Catana, Stefan

Virtual Influencers and Generation Z: A Cross-Cultural Study on Trust, Authenticity, and Ethical Perceptions in Digital Marketing