Buscador de Tesis y publicaciones académicas

The Role of Digital Marketing and Advertising in Honda Motorcycle Sales at PT. Indako Trading Coy during the Covid-19 Pandemic (Study Case Dealer in Medan, Binjai and Deli Serdang)

Wandy Gozali Santy Tan

The covid-19 pandemic is a new disease since it entered Indonesia in April 2022. Of course, it becomes a problem for business actors where people are reluctant to consume. Digital marketing and advertising is the solution. Digital marketing and advertising are marketing strategies that are generally used to promote goo...

Penerapan Digital Marketing Dan Influencer Endorsement Saat Pandemi Covid-19 Pada Agen Frozen Food (Studi Kasus Umkm Wins Food Kebab Padang)

Afifah Khairani

Dengan adanya perkembangan teknologi dalam dunia kewirausahaan dapat membantu pelaku usaha dalam memasarkan produknya dimanapun, kapanpun dan kepada siapapun melalui media internet sebagai penghubung yang dikenal dengan digital marketing. Selain itu, peluang besar lainnya dalam menjalankan usaha bisnis dengan menggunak...

The Art of Digital Marketing

S, Giftson. · Krishnakumari, S.

The digital revolution has fundamentally reshaped the business landscape, particularly in marketing. This article explores the rise of "cyber consumers" and their evolving needs, along with the increasing significance of cyber business-to-business interactions. It emphasizes the need for innovative marketing strategies...

Digital marketing: user orientation in the universities of Barranquilla

Ana Cecilia Chumaceiro Hernández · Lina Navarrete Santiago · Marilú Tibisay Acurero Luzardo · Ronald Ordoñez Lopez · y 1 más

How Social Media Marketing Affect Purchase Intention Through Customer Engagement in Digital Printing Companies

Dagdo Dhamar Bagus Prasetyo · Regina Eka Riantini · Viany Utami Tjhin

The Effect of Digital Marketing on Brand Loyalty through Brand Image as Mediating Variable (Case Study on PT. Pegadaian)

null Anisa · Yulyanty Fahruna · Bintoro Bagus Purmono · Wenny Pebrianti · y 1 más

Companies like P.T. Pegadaian, which distributes public financial loans in Indonesia, are attempting to gain an advantage in the market by undergoing digital transformation. This research highlighted the Digital marketing approach adopted and put into practice by P.T. Pegadaian. The data collection method of this study...

Peningkatan Kapasitas Wirausaha melalui Pelatihan Digital Marketing di Desa Glondonggede Tambakboyo, Tuban

Nur Hidayatul Istiqomah · Supriyanto Supriyanto · Yuni Cahyati

This community service aims to increase entrepreneurial capacity in Glondonggede Village, Tambakboyo, by providing Digital Marketing training on August 25 2023. This village has great potential in the small business sector, but many entrepreneurs have not utilized digital marketing to its full potential. Therefore, thi...

STRATEGI GREEN MARKETING DIGITAL AVOSKIN DALAM MEMBANGUN BRAND IMAGE BERKELANJUTAN DI INDONESIA

Desy Adella · null Tamamudin

Penelitian ini bertujuan menganalisis strategi green marketing digital yang diterapkan Avoskin dalam membangun brand image berkelanjutan di Indonesia. Pendekatan kualitatif deskriptif berbasis data sekunder digunakan untuk mengkaji konten pemasaran digital, praktik keberlanjutan, dan respons konsumen melalui berbagai p...

Penerapan Pemasaran Digital Sebagai Media Promosi

null Sussanti Sussanti · null Veronica Krisni Damayanti · null Mulyadi Amin

Digital marketing as a promotional strategy emerged as a response to developments in information technology. The use of digital marketing is not only limited to new companies or start-ups, but is also applied by companies that have been around for a long time. PT. XYZ, which functions as a motor vehicle distributor and...

Research on the Application of IP Image Based on Digital Media Art in Enterprise Marketing

Jiaying Yue

With higher visual expressiveness and interactivity, IP characters have been an important form of corporate marketing thanks to the rapid evolution of digital media technology. They have been an important part of brand communication, user engagement increase and market differentiation with digital media technology. Nev...