Buscador de Tesis y publicaciones académicas

A Paper on Digital Marketing With Reference To Consumer Perception

Dr.Balaji V.Dakore

This Research Paper provides insight into current and future trends in marketing. The content is based on current literature and what is happening in the business world. It is emphasis on consumer response Towards Digital Marketing. Various articles, studies, reports, newspapers, magazines, various websites, and inform...

Systematic Literature Review on Digital Marketing in Women’s Healthcare Using the PRISMA Model

Nasrin Huda · Julinawati Suanda · Nor’izah Ahamed

Digital marketing is a rapidly emerging topic in both academic and industry sectors, particularly in the field of marketing. While numerous studies have explored the relationship between digital marketing and health, the exact scope and focus of this research remain unclear. This study conducted a systematic literature...

Opportunities and challenges in digital marketing in Bangladesh : Searching for collaboration possibilities with digital service companies in Finland

Ashraful, Alam

The aim of the thesis was to explore opportunities and challenges of digital marketing in Bangladesh along with searching for collaboration possibilities with digital marketing companies of Finland. The main argument of this thesis is that the digital marketing has become widespread worldwide. Theoretically, digital ma...

Digital Marketing Dynamics in the Indian Context: A Journey through Time

null Dr. Hamid Abdulllah · null Sushma Tiwari · null Dr. Pooja Pandey

Digital marketing encompasses all marketing efforts that leverage electronic devices or the Internet. It involves the use of electronic media by marketers to promote their products or services. The primary objective of digital marketing is to attract consumers to various brands through technology on the internet. Often...

Beyond Automation: Exploring the Role of AI in Personalized Digital Marketing: Issues and Challenges

Priyanshi Srivastava · Dr. Nimish Gupta

Digital marketing has been transformed by artificial intelligence (AI), especially in customizing customer interactions. This study investigates AI-powered tailored marketing and evaluates how it affects customer perceptions, engagement, and conversion rates. Results indicate that although AI improves the efficacy of m...

Developing Digital Marketing

Thaichon, Park

Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms.

Digital Marketing in Practice:Design, Implement and Measure Effective Campaigns

Knight, Hanne · Vorster Larsen, Lizette; id_orcid 0000-0003-4017-7313

The Implications of Digital Marketing on Business Performance

Oana PRICOPOAIA · Adrian MICU · Irina Olimpia SUSANU

The correct application of digital marketing strategies has a direct impact on favorable results within a business. Social media marketing is not just a trend for a long time, now it has become a necessity, the company that stays only with traditional advertising can lose both existing customers and potential customers...

Antecedents of E-Marketing of Agriculture Products in This Digital Era

Gautam Srivastava 0002

Agriculture is the backbone of the Indian economy. The majority of the citizens of this country are dependent upon the agricultural supply chain for the livelihood. This study shows the role of the workforce in this digital era for the e-marketing of agriculture products. E-marketing platforms (i.e., search engine opti...

DIGITAL MARKETING: OPPORTUNITIES AND CHALLENGES FOR BUSINESSES

null Aswani Thampi P.R · null Dr. Ambeesh Mon.S

Consumer behavior, preferences and expectations have changed tremendously with the drastic increase in the use of internet during the last few years. This behavioral shifts among the consumers causes an immense impact on marketing scenario as well. The unimaginable growth in online shopping causes the companies across...