Buscador de Tesis y publicaciones académicas

Libro 2024 Revisado por pares

MARKETING ESSENTIALS: A Beginner's Handbook

Dr. N. Sneha · Dr. M.R. Eshan · Dr. Jaspreet Kaur · Prof. C. Shilpa Rao

In this era of digital marketing, when customer value, engagement, and connections are paramount, this book captures the essence of the most important trends and forces shaping the industry. In this age of customer value and high-tech customer connections, the book has been extensively rewritten to reflect the key deve...

economics and business social sciences

• San International Scientific Publications
• DOI: 10.59646/marketing/128

Ver ficha

Artículo 2025 Acceso abierto Revisado por pares

Research on the Innovative Development of Marketing Digitalization Based on Blockchain Technology

Qiuming Qin

With the continuous development of the digital economy, corporate marketing activities are undergoing an in-depth transformation from traditional models to intelligent and credible ones. Blockchain technology, with its core characteristics of "decentralization, traceability, and immutability", provides brand-new techni...

economics and business social sciences

• Frontier Scientific Publishing Pte Ltd
• DOI: 10.32629/memf.v6i5.4538

Leer el documento

Artículo 2025 Acceso abierto Revisado por pares

Penerapan Digital marketing Melalui Instagram Sebagai Media Promosi

Leonardo Brian Sino · null Petrus Ana Andung · null Maria V.D.P Swan

Digital marketing menjadi salah satu aspek penting yang perlu diterapkan dalam konteks pemasaran di era digital. Ambuja memanfaatkan akun instagram @ambuja.kitchen sebagai wadah untuk mendukung aktivitas pemasaran digital serta mendorong promosi yang efektif. Tujuan penelitian ini adalah untuk mengetahui penerapan Digi...

media and communications social sciences

• Prodi Ilmu Komunikasi, Universitas Nusa Cenda...
• DOI: 10.59895/deliberatio.v5i1.555

Leer el documento

Artículo 2023 Acceso abierto

ANALYSIS AND IMPROVEMENT OF THE MARKETING ENVIRONMENT AT "ENESSES" LLC

Musayeva Shoira Azimovna

This article covers the concept of marketing, wholesale trade activities, strengthening customer relations, digital marketing, advertising through social networks, and development of a marketing plan is considered

economics and business social sciences

• Zenodo
• DOI: 10.5281/zenodo.10116233

Leer el documento

Artículo 2025 Acceso abierto Revisado por pares 1 cita

Tourism marketing: Channel, factor, and strategy for foreign market share in Badung Regency

Nyoman Ariana · I Ketut Sutama · Ida Bagus Gde Pujaastawa · Agung Suryawan Wiranatha · y 2 más

Badung Regency, a prominent tourism hub in Bali, Indonesia, attracts a diverse range of international tourists. Effective marketing strategies are essential to enhance its competitiveness and address challenges such as traffic congestion and the need for improved digital marketing. This research aims to identify market...

analytical hierarchy process foreign market HF5001-6182 badung regency

• Politeknik Negeri Bali
• DOI: 10.31940/jasth.v8i1.1-23

Leer el documento

Other 2022

Researching Global Digital E-marketing Trends

Al-Ababneh, H. A. (Hassan)

The main goal of the study is to identify global digital e-marketing trends in the world. The paper discusses the main aspects of the functioning of companies on the basis of the formation of the classical concept of marketing. The main constituent elements of the classical marketing concept, its advantages and disadva...

trends економіко-статистичне прогнозування 9. Industry and infrastructure глобальный

• PC TECHNOLOGY CENTER
• Indonesia
• English

Ver ficha

Artículo 2026 Revisado por pares

Cross Cultural Marketing AI Report

Tanishq Gupta

This report examines the role of Artificial Intelligence (AI) in growth culture marketing, focusing on how AI helps businesses improve customer engagement, personalized advertising, content creation, and marketing strategies. It also highlights the benefits, challenges, and growing impact of AI on modern digital market...

• Elsevier BV
• DOI: 10.2139/ssrn.6749500

Ver ficha

Artículo 2026 Acceso abierto Revisado por pares

Pendampingan dan Pemberdayaan UMKM OK OCE melalui Strategi Digital Marketing

Sri Suyarti

Purpose: This community service activity aims to provide mentoring and empowerment to OK OCE MSMEs through the implementation of digital marketing strategies. Research Methodology: Using Training, Discussion, And Mentoring Methods. Results: The results showed an increase in participants' understanding of the use of dig...

economics and business social sciences

• Goodwood Publishing
• DOI: 10.35912/jpe.v5i1.6270

Leer el documento

Artículo 2023 Acceso abierto Revisado por pares

Penerapan Pemasaran Digital pada Panti Asuhan Muhammadiyah Griya Al Falah Purbalingga, Jawa Tengah

Muhammad Hamka · Ridho Muktiadi · Tukiran -

pandemi COVID-19. Mayoritas pelaku usaha menyatakan penggunaan internet untuk pemasaran dan transaksi online memiliki pengaruh sangat signifikan. Panti asuhan Griya Al Falah Purbalingga, Jawa Tengah memiliki salah satu program pengembangan wirausaha bagi anak asuhnya. Kendala yang dihadapi panti asuhan Griya Al Falah a...

social sciences education

• Lembaga Publikasi Ilmiah dan Penerbitan Unive...
• DOI: 10.30595/jpts.v3i01.16405

Leer el documento

Tesis (sin nivel) 2025

STRATEGI BRANDING DAN MARKETING UNTUK MENINGKATKAN REPUTASI DAN DAYA SAING SD NIZAMIA ANDALUSIA JAKARTA TIMUR DI ERA DIGITAL

PUJI ASTUTI, .

Penelitian ini bertujuan untuk menganalisis strategi branding dan marketing untuk meningkatkan reputasi dan daya saing SD Nizamia Andalusia Jakarta Timur di era digital. Strategi branding dan marketing yang efektif menjadi kunci dalam menciptakan reputasi yang baik sehingga meningkatkan daya saing sekolah. Pada penelit...

economics and business social sciences Aneka Ragam tentang Pendidikan Manajemen Pemasaran

• English

Ver ficha