Buscador de Tesis y publicaciones académicas

Impact of Digital Marketing on Sales Performance of TVS Motor Company

Autoría no especificada

PENGEMBANGAN "ANIS SNACK" MELALUI DIGITAL MARKETING DAN MEDIA SOSIAL

Ari Kuntardina · Latifah Anom · Dewi Rochmayanti

AbstrakProgram pengabdian masyarakat dilaksanakan di Desa Ngradin, Kecamatan Padangan, Kabupaten Bojonegoro. Desa Ngradin memiliki sepuluh Usaha Mikro Kecil Menengah (UMKM). Permasalahan yang dihadapi UMKM adalah kurang memahami cara melakukan promosi melalui media sosial dan digital marketing. Salah satu UMKM tersebut...

Marketing digital: relatório de estágio na empresa Outglocal Consulting

Correia, Alexandra Dara Franco

O presente relatório de estágio surge na sequência do estágio curricular, com a duração de seis meses (760 horas), realizado na consultora estratégica Outglocal – Consulting, Lda, no âmbito do Mestrado em Marketing e Comunicação Digital do Instituto Superior de Contabilidade e Administração da Universidade de Aveiro. A...

Digitální marketing ve vybrané evropské zemi

Petr, Tadeáš

The presented bachelor thesis is focused on the topic of "Digital marketing in a selected European country". The theoretical part is mainly focused on selected digital marketing tools and at the same time it puts them into context with information and data from the Belgian market. Furthermore, it deals with the develop...

Implementasi Konsep Marketing 5.0 dalam Strategi Pemasaran UMKM: Studi Kasus pada Adaptasi Teknologi dan Human-Centered Approach

Andika Baskara · Nurhayati Nurhayati · Firdaus Firdaus

This study aims to explore the application of the Marketing 5.0 concept in Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, with a focus on the challenges and strategies faced in adopting advanced technology in digital marketing. This study employs a descriptive–qualitative approach using a case study design...

Mapping the Future of AI-Driven Digital Marketing: Bibliometric Insights on Personalization, Ad Optimization, and Customer Engagement

Dewi Deniaty Sholihah

The rapid advancement of Artificial Intelligence (AI) has significantly transformed digital marketing, particularly in the areas of personalization, advertisement optimization, and customer engagement. Despite the growing number of studies addressing these topics, research remains fragmented, with limited integration a...

PENDAMPINGAN CONTENT MARKETING SEBAGAI STRATEGI PEMASARAN ONLINE PADA UMKM DI DESA NENIARI, KABUPATEN SERAM BAGIAN BARAT

Hanok Mandaku · Hapsia S. Sahartira · Reindy A. Cokrowijaya

The development of digital technology encourages Micro, Small, and Medium Enterprises (MSMEs) to adapt to online-based marketing strategies to increase business competitiveness. However, most MSME actors in Neniari Village, West Seram Regency, still face limitations in utilizing digital media, especially in the impleme...

Pemberdayaan UMKM Keripik Melalui Literasi Digital Marketing dan Rantai Pasok Produk di Desa Kasomalang Kulon Subang

null Irwan Chairuddin · null Juliater Simarmata · null Olfebri Olfebri · null Aang Gunawan · y 1 más

Micro, Small, and Medium Enterprises (MSMEs) producing chips in Kasomalang Kulon Village, Kasomalang District, Subang Regency, have significant potential to support the community's economy. However, most entrepreneurs still face various obstacles, including limited understanding of digital marketing, suboptimal use of...

The Effect of Artificial Intelligence and Responsive Market Orientation on Digital Marketing Performance of SMEs

Basil Abdulrehman Bawaneh · Dr. Nadratun Nafisah binti Abdul Wahab

The aim of this study is to examine the relationships between AI and digital marketing performance of SMEs, as well as between responsive market orientation and digital marketing performance of SMEs in the United Arab Emirates (UAE). Quantitative methodology was applied to test the hypothesized relationships. Questionn...

THE EFFECT OF DIGITAL MARKETING ON THE PERFORMANCE AND SUSTAINABILITY OF FOOD MSMES IN JAKARTA DURING THE COVID-19 PANDEMIC

Reny Fitriana Kaban · Ilfatul Hania · Hidajat Sofyan Widjaja · Zurlina Lubis

The Covid-19 pandemic had an unexpected impact to the global economy, especially in the marketing sector. In the digital era that currently dominates with the help of devices or network technology devices, MSME operators adopt the use of marketing online as a solution for government regulation to minimize direct contac...