Buscador de Tesis y publicaciones académicas

Implementation of Digital Marketing to Increase Sales at Pizza Gaza MSMEs

Husni Mubarok · Rambat Lupiyoadi

Pizza Gaza is a culinary MSME that produces and distributes frozen pizzas through a reseller network with social media engagement in the form of humanitarian contribution to Palestine. The main issues facing this enterprise are suboptimal digital marketing and declining sales performance during a specific period. This...

ІНТЕРАКТИВНІ ПІДХОДИ ЗЕЛЕНОГО МАРКЕТИНГУ

Autoría no especificada

The article examines the essence, features, and current development trends of interactive methods and approaches of green marketing in the context of digital transformation of the economy and the spread of the sustainable development concept. It is substantiated that green marketing is an important tool for the formati...

Application of Digital Marketing in an Effort to Increase Income for Small and Medium Enterprises in Depok City

Budiman, Surya · Laraswaty, Dina · Wandita, Luca Kristiani · Tharmizi, Tharmizi · y 2 más

The use of the internet every day has increased. This is something that must be realized by micro, small and medium enterprises (MSMEs). One of the marketing media that is currently in great demand by SMEs to support sales promotions is digital marketing. This progress is considered very useful as a business marketing...

Incidencia del Marketing Digital en el Posicionamiento de Consultorios Dentales, Ubicados en el Cantón Durán

Arévalo Saguay, Danna Paula

El presente artículo académico tiene como objetivo principal analizar la incidencia del marketing digital en el posicionamiento de los consultorios dentales en el cantón Durán, por tal razón se estableció una serie de investigaciones sobre la situación de los centros odontológicos, donde se evidenció que existe un núme...

ULOGA DIGITALNOG MARKETINGA U POZICIONIRANJU INOVATIVNIH PROIZVODA NA TRŽIŠTE

Prgomet, Ružica

This paper analyzes the role of digital marketing in effectively positioning innovative products in the market through the example of the Dyson Airwrap device. Digital marketing comprises a set of marketing activities conducted through digital channels and technologies to promote products, services, or brands. On the o...

Digital Marketing for Small and Medium Enterprises (SME) in Jakarta Capital Special Region

Rutman Lumbantoruan

The DKI Jakarta government socializes and facilitates improvements in welfare through small and medium enterprises (SME) activities in Jakarta. Digital marketing breakthroughs are one effort to increase the pace of the economy for the residents of Jakarta. So, it is hoped that SME can adapt to Era Society 5.0. This sys...

Understanding digital marketing adoption by start-up companies in India: through an integrated technology acceptance model and theory of planned behaviour framework

Sarika Sharma

PENERAPAN DIGITAL MARKETING SEBAGAI STRATEGI KOMUNIKASI PEMASARAN GUNA MENINGKATKAN AKUPANSI KUNJUNGAN WISATAWAN KEDOK OMBO GUNUNGREJO

Hadi Sumarsono · Reta Giyanti Supratman · Riqa Aniqa Helma Alam

Abstrak: Pada masa sekarang ini pariwisata perlu memanfaatkan media digital dalam melakukan pemasarannya supaya jangkauan wisatawannya lebih luas hingga mancanegara. Pariwisata yang terlibat dalam media digital dapat menikmati keuntungan bisnis secara istimewa, baik dari segi pendapatan, inovasi, daya saing, serta kese...

REPURCHASE INTENTION PADA LAYANAN STREAMING DIGITAL: BAGAIMANA KONTRIBUSI SOCIAL MEDIA MARKETING?

RAHMA KHOIRUNNISA, .

Perusahaan layanan streaming digital semakin memanfaatkan media sosial sebagai strategi pemasaran di era digital. Dalam menghadapi persaingan yang ketat, social media marketing dianggap mampu mendorong konsumen untuk melakukan pembelian ulang (repurchase intention), terutama melalui peningkatan brand engagement, brand...

The Impact of Project Management Strategies on the Effectiveness of Digital Marketing Analytics for Start-up Growth in the United States

Rifat E Kaniz · Abdur Rahman Lindon · Md Atiqur Rahman · Md Asif Hasan · y 1 más

The U.S. startup ecosystem is a highly competitive one and for that reason project management (PM) strategies have to be dovetailed with digital marketing analytics to propel business growth. In this study, the influence of structured PM methodologies like Agile, Scrum, Waterfall and Hybrid on digital marketing analyti...