Buscador de Tesis y publicaciones académicas

Conclusions

Niininen Outi

The five sections of this book covered some key trends evident in the Digital Marketing (DM) and Communication field: Data analytics and measurement, Digital transformation and innovations in marketing, Customer experience and (the merging of digital and physical) servicescapes, Ethics and privacy in digital marketing,...

Establishing a Digital Marketing Strategy for a Company

Vorobyova, Maria

The main purpose of this study is to examine and characterize key digital marketing elements. The second goal is to establish a digital marketing strategy for a company. Digital marketing plays a significant role in the business development and growth of a company by bringing opportunities of exposure, increase in sale...

Peningkatan Kemampuan Promosi Online Menggunakan Digital Marketing

Putra, I. A. (Ida) · Jayaningsih, A. A. (A) · Suhardiyani, P. E. (Putu)

Mitra pengabdian adalah Bapak A.A. Manik, seorang pengusaha yang menjual Lawar Bali. Berdasarkan hasil wawancara, promosi yang dilakukan mitra berupa promosi dari mulut ke mulut dan mengandalkan penjualan keliling. Kegiatan untuk PKM ini dimulai dari sosialisasi kegiatan dilanjutkan dengan pelatihan digital marketing d...

PERANAN DIGITAL MARKETING DALAM MENCAPAI EFISIENSI USAHA PELAKU USAHA MIKRO, KECIL DAN MENENGAH (UMKM)

Rina Sundari

Digital marketing merupakan strategi pemasaran barang atau jasa yang bersifat terarah, terukur, dan interaktif dengan memanfaatkan teknologi digital. Tujuan utama dari digital marketing adalah mempromosikan merek, membangun preferensi konsumen, serta meningkatkan lalu lintas penjualan melalui berbagai teknik pemasaran...

DIGITAL MARKETING - MARKETING OPPORTUNITIES AND THE POWER OF DIGITAL CONSUMERS

Dejan Dašić · Vladan Vučić · Željko Turčinović · Miloš Tošić

The article contrasts digital and conventional marketing while also examining the fundamentals of the idea of digital marketing, as well as its structure and characteristics in contemporary corporate environments. This study tries to pinpoint the key strategies for attracting and keeping people while utilizing digital...

Digital Marketing: The Case of Digital Marketing Strategies on Luxurious Hotels

Dimitrios Belias · Ioannis Rossidis · Angelos Ntalakos · Nikolaos Trihas

DIGITALISATION IN MARKETING: ANALYSIS OF CHALLENGES AND OPPORTUNITIES

Dmytro Petrenko

The study found that digital marketing is actively developing and gaining wide popularity in Ukraine and the world. Digital marketing (or digital marketing) is a marketing strategy that uses Internet technologies and digital communication channels to promote goods or services. This paper identifies the main components...

THE JOURNEY OF DIGITAL MARKETING IN INDIA: AN OVERVIEW

Dr. Vikram H. Shinde,

Digital marketing is the word which was first used in 1991. The journey of this digital marketing from its introduction to worldwide acceptance has seen many developments in very small time. Due to the increasing benefits of digital services in the field of marketing, many companies adopting digital marketing practices...

Digital Marketing Trends in India

B. S. Sawant

Digital marketing has arisen as a crucial strategy for businesses seeking to thrive in the digital age. By acceptance digital marketing, businesses can unlock new streets for growth, engagement, and achievement in the ever-evolving digital background. Digital marketing is the use of electronic media by the dealers to i...

A Nova Era do Marketing Digital: Marketing de Conteúdo e Inbound Marketing : The New Era of Digital Marketing:Content Marketing and Inbound Marketing

Catarina Vidal · Ana Povoa · Irina Teixeira · Anabela Marcos

The present work aims to approach, in a systematic way, Content Marketing, Inbound Marketing, and Digital Marketing. Content Marketing and Inbound Marketing are often confused or exchanged. Content Marketing encompasses any communication channel that serves to attract the consumer, such as magazines, radio, television,...