Buscador de Tesis y publicaciones académicas

A importância do marketing digital no sucesso de pequenas empresas: projeto desenvolvido para as marcas Artemisa e MUSTWEAR

Oliveira, Luís Henrique Matos

Com a rápida emancipação das plataformas sociais e dos meios para criar conteúdos digitais, torna-se cada vez mais tentador tomar partido destes recursos para alavancar pessoas, ideias ou negócios. Contudo, nem sempre é tão simples assim, nem funciona da forma linear que se espera. É fulcral entender o destaque que o m...

Digital transformation, strategy and business models

Marjolein Visser

Traditional and Digital Marketing Practices of Private Pool Owners in Barangay Pansol, Calamba City: Towards a Blended Marketing Strategy

Jindra Lantacon · Romulo Ulibas

Call for Papers: "International Marketing Perspectives on Digital Platforms and Ecosystems" (Special Issue of the International Marketing Review)

Mandler, Timo · Luo, Jun · Yannopoulou, Natalia · Wirtz, Jochen

Social Selling – Zwischen Hype und Relevanz im B2B-Marketing

Dorothea Utzt · Carolin Durst

Assessment of the role of digital marketing platforms for enhancing the marketing sustainability of agribusiness SMES in Russia and Nigeria

Onwusiribe, Ndubuisi Chigozirim

Impacto das ações de marketing digital nas empresas do segmento de serviços da Serra Catarinense participantes do Programa Brasil Mais

Leonice dos Santos · Leandro Hupalo

A pandemia tem apresentado um novo cenário para as empresas e as ferramentas digitais, sobretudo para o marketing, tornaram-se indispensáveis na relação com os clientes, além de constituir-se como elemento fundamental para a continuidade dos negócios e o pilar financeiro de muitas empresas. O marketing digital une esfo...

Inequality among residents and enterprises in the Latvian online market of digital marketing

Čižo, Edmunds · Bogdanova, Nelly · Mietule, Iveta · Kokarēviča, Anita · y 1 más

Despite the widespread adoption of digital technologies and their potential to break down traditional barriers in business and communication, many Latvian residents and enterprises still lack access to digital marketing tools and the advantages they offer. This article aims to analyze inequality among residents and ent...

THE ROLE AND OBJECTIVES OF MARKETING IN THE CONTEXT OF CIRCULAR ECONOMY DEVELOPMENT

Yuriy Robul

The article considers the role and place of marketing in the socio-economic system, which operates on the principles of a circular economy. The need for a systematic consideration of marketing at the national economy level with involvement of macromarketing categories and concepts is shown. Accordingly, marketing shoul...

DIGITAL MARKETING TOOLS: THE CURRENT STAGE OF EVOLUTION

Inna Mykhalchenko · Yurii Tokar · Anastasiia Litvynenko

The article is devoted to the study of the modern stage of the evolution of digital marketing. Attention is focused on the concept of marketing 4.0 with a focus on the differences in the application of marketing tools in the previous concept, which made it possible to distinguish the focus of marketing orientation at t...