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This thesis explores the impact of content marketing strategies on customer engagement and retention within a B2B digital marketing agency. The main aim is to help provide ‘Company X’ a B2B digital marketing agency, with detailed insights to improve their client relationships by data-driven marketing. The research is c...
social mediasocial sciencesprecision marketingcustomership
AI technology is revolutionizing digital marketing by changing its nature from merely a function designed for the implementation of marketing campaigns to an instrument capable of providing insight into the customers, tailoring marketing activities to specific clients, developing targeted marketing content, organizing...
Social media marketing (SMM) has emerged as a powerful tool in modern business strategies, significantly influencing brand engagement and sales growth. This study explores the impact of various SMM techniques—including influencer marketing, content marketing, paid advertising, and customer engagement—on sales performan...
Influencer marketing as a contemporary tool in brand promotion
Fraculj, Mario · Antolović, Kamilo
The accelerated development of forms of communication, primarily interactive digital communications, creates new paradigms in the marketing of products, brands and companies. Influencer marketing has proven to be one of those that is growing and has an increasingly powerful influence in brand marketing. So, the questio...
economics and businesssocial sciencesinteractive digital communicationslaw and ethics
The European integration of Ukraine’s agricultural sector involves not only aligning its products with European quality and safety standards but also developing competitive business models that utilize modern digital technologies. In this context, digitalization of marketing emerges as a key driver for successful integ...
The increasingly sophisticated era of globalization has made it easier for people to access information, creating a modern mindset and changing lifestyles that drive people to do business, especially coffee shops. However, doing business is not just about selling, but also requires a strong strategy in an era of fierce...
The way people shop has changed completely in the last ten years. Before buying anything today, most people go online - they search, compare, read reviews, watch videos, and check what influencers are saying. All of this is driven by digital marketing. This research was done to understand exactly how digital marketing...
The current digital marketing trend is experiencing significant transformation. Micro and Small and Medium Enterprises (MSMEs) need a marketing strategy for a product using a digital platform to increase business excellence and optimize business to reach a broader range of consumers. This community service aims to eval...
This research aims to find out how much influence price and digital marketing have on consumer satisfaction with the decision to visit as an intervening variable at Puncak Lawang. The method used was accidental sampling, namely visitors to Puncak Lawang. The research results showed that: there is an influence of price...
O presente trabalho explora a influência das mídias sociais na ascensão de mulheres brasileiras em suas carreiras. Foca-se no marketing digital como uma ferramenta que permitiu que essas mulheres conquistassem um espaço significativo na internet, influenciando milhares de pessoas a conhecerem marcas e produtos que cres...
Resultados provistos por
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la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja
ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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