Buscador de Tesis y publicaciones académicas

Upaya Digitalisasi Marketing Dalam Meningkatkan Penjualan UMKM di Kecamatan Juwana

null Fanreza Budi Sevina · null Azfa Mutiara Ahmad Pabulo

Utilizing digital marketing has an important role in increasing sales and income so that you can access a wider market reach. Lack of ability, skills and understanding of digital technology is an obstacle for MSME players. To overcome the problems faced by MSMEs in marketing products digitally, education will be provid...

Upaya Strategi Digital Marketing Dalam Memperluas Target Pasar Sektor UMKM (Studi Kasus CV Rempang Printing Batam)

Teresia Armeta

Business competition makes various companies innovate with each other in creating promotional media to expand their target market. One of the marketing techniques that is currently growing rapidly and is a trend, namely digital marketing. This digital marketing strategy is also used to promote MSMEs in Indonesia, such...

BERKARYA UNTUK BANGSA : SINERGISITAS PENGABDIAN KEPADA MASYARAKAT DAN EDUKASI STRATEGI DIGITAL MARKETING DI SOCIETY 5.0

Abdul Aziz · Muhadi Muhadi · Eka Assolehah Putri

Creative economy entrepreneur in Ragas Masigit Village, Kec. Carenang Kab. Serang is experiencing problems with digital marketing knowledge during the Covid-19 Pandemic towards society 5.0. There needs to be motivation and education that can help creative economy business actors, especially to bounce back from the unce...

THE IMPACT OF DIGITAL MARKETING, SALES PROMOTION, AND ELECTRONIC WORD OF MOUTH ON CUSTOMER PURCHASE INTENTION AT TIKTOK SHOP

Ratu, Elizabeth Putrinda · Tulung, Joy Elly

This research aims to analyze the impact of digital marketing, sales promotion, and electronic word of mouth on customer purchase intention at TikTok Shop in Manado. The independent variables used in this research are digital marketing, sales promotion, and electronic word of mouth, while the dependent variable is purc...

Pienyrityksen digimarkkinointi : yritys X:n polttopuukauppa

Svärd, Jaana

The subject of the thesis was the digital marketing for a small business, Company X's firewood trade. The client of the thesis was a company operating in Kangasala, company sell firewood it manufactures among other things. The company operates within Kangasala and nearby municipalities. The aim of the thesis was to dev...

Strategi pemasaran digital scarlett whitening

Atika Dian Puspita · Devi Desrianti · Nur Anisa Amania · Erwin Permana

The current development of various marketing media means that business actors must be able to execute marketing strategies in various media channels, both directly and digitally. One product that utilizes all communication channels to market its products is Scarlett Whitening. Although it is classified as a new brand,...

Digital Marketing

Shubham Parsoya

The impact of artificial intelligence on digital marketing

Alkhayyat, Abdulmoaz · Ahmed, Ahmed Mohamud

Date: [2022-05-25] Level: Bachelor/Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, MälardalenUniversity Authors: Ahmed Mohamud (93/06/29) & Abdul Moaz Alkhayat (97/01/01 ) Title: Impact of Artificial Intelligence in Digital Marketing Supervisor: Stylianos Papaio...

The Influence of Digital Marketing and Brand Image through Brand Awareness as an Intervening Variable on Lombok Coffee Products

Lalu Pathul Bahri · Sri Utami Ady

ABSTRACT The purpose of this study was to analyze the influence of digital marketing and brand image through brand awareness as an intervening variable on Lombok Coffee products. This researcher used a quantitative approach. The population in this study were all Lombok Coffee users in the age range of 20-40 years. The...

Social Marketing dalam Pendampingan Optimalisasi Komunikasi Digital Kesiapsiagaan Bencana di Dinas Penanggulangan Kebakaran dan Penyelamatan Pemerintah Provinsi DKI Jakarta

Hilarius Bambang Winarko

This study analyzes the effectiveness of social marketing-based digital communication assistance in improving the capacity of 32 Jakarta Fire Department employees for disaster preparedness. The method used was participatory through training, social marketing strategy assistance, digital content development, and emergen...