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This study aims to determine digital marketing, brand image and E-WOM on purchasing decisions for Skintific products in Batam City. This research is used with quantitative techniques. The sampling technique used the lemeshow formula which amounted to 100 respondents with purposive sampling technique. Data collection wa...
Widia Febriana · null Fahry · Rini Anggriani · Rina Komala · y 2 más
Small And Medium Enterprises Play An Important Role In The Economic Development Of A Region, As They Have The Ability To Absorb Labor And Contribute To The Economy. In Lebah Sempage Village, Smes Face Challenges In Financial Management And Marketing, Which Hinders Their Growth And Expansion. This Study Aimed To Provide...
Purpose: This mentoring activity in Klampar Village, Proppo District, Pamekasan, focuses on economic development through the MBKM KKN-T UTM 2024 program. The aim is to optimize local resources and enhance human resources by targeting strategic development areas. The proposed program, themed “Mentoring for Financial Man...
With the changes in people’s shopping methods and the diversification of the online shopping market, the advantages of small and medium-sized enterprises applying social media and digital marketing are becoming increasingly obvious. This article uses survey and interview methods to understand the opinions and feedback...
Consumer interest in online shopping has become increasingly crucial. The accessibility and security offered by e-commerce platforms have attracted consumer interest. The objective of this research is to examine the role of trust in mediating the influence of digital marketing and live streaming on purchase intention....
Digital marketing is now becoming an integral part of marketing strategies for most companies in all sectors of the modern economy, including manufacturing and retail pharmaceutical organizations. The issues of promoting pharmaceutical products and services through the electronic environment are considered. Four method...
Abstract Social media platforms provide brands with interactive tools to enhance consumer engagement, increase exposure, and build customer loyalty. Given the pervasive influence of social media, this paper investigates the crucial role of these platforms in shaping consumer purchasing decisions and their overall impac...
There has been a shift and merging of offline and DMS for businesses to become more customer-centric (Chaffey & Bosomworth, 2013). The use of the internet continues to rise, providing a steadily growing source of economic benefits in both B2B and B2C DMS for reaching customers (Bhosale, Raverkar & Tamondkar, 2020). Bus...
In the current era of increasing cyber threats, it is important to understand the role of marketing strategies in improving cybersecurity. This paper analyzes how effective marketing strategies, particularly those related to SEO, can reduce attack vectors and limit user profiling of phishing sites and other malicious a...
Edelwis Tiara Poespa Mayendri · Tri Wahyu Retno Ningsi
Purpose: This study aims to explore marketing communication strategies for consumable products in emerging markets, with insights drawn from Indonesia’s rapidly evolving digital commerce environment. As competition intensifies in terms of price, product quality, and promotional activities, businesses face growing chall...
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