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This article discusses the transformative role of digital marketing as the cornerstone of future business success and brand sustainability in an increasingly digital world. It presents a comprehensive analysis of how digital marketing channels—including content marketing, SEO, social media, email marketing, and emergin...
The advent of Artificial Intelligence (AI) has revolutionized the digital marketing landscape, enabling businesses to personalize customer experiences, optimize marketing strategies, and enhance consumer engagement. This study examines the role of AI in digital marketing, with a specific focus on recent trends in Amazo...
Digital marketing has become an integral part of modern business strategies, enabling organizations to reach a wide and diverse audience. However, the lack of diversity, equity, and inclusion (DEI) within digital marketing practices has limited its effectiveness and hindered its potential to connect with diverse consum...
This study aims to analyze the integration of prophetic journalism values into the development of digital marketing competencies in the era of digital media transformation and to formulate a value-based competency model. Employing a qualitative phenomenological approach, the study collected data through in-depth interv...
Sara Serajpour · Majid Fattahi · Mohammad Reza Eghbal
The aim of this research is to design and present a digital marketing model for attracting medical equipment customers. This study, based on its research objectives, is applied-developmental in nature. A qualitative approach was adopted for this research, utilizing thematic analysis to develop the proposed model. The s...
The modern facet of marketing is digital marketing. Consumers have become more tech-savvy as a result of the advancement of technology and smart phones are provided the instant access to the internet. If the consumer wants to get information, they simply get from the internet. As a result, marketers began to use this c...
In an ever-evolving business landscape, digital marketing has emerged as a transformative force, reshaping interactions between brands, consumers, and society. This book provides a comprehensive analysis of the evolution of marketing from traditional models to the complex digital ecosystem, using the concepts of Digita...
Nowadays, a large number of customers are spending their time on social and digital media for a variety of purposes ranging from information searching to the final purchase of products. Responding to this shift, marketers are spending a significant part of the advertising budget on digital marketing. Therefore, the pur...
Social sciences (General)H1-99Q1-390Science (General)
The rapid expansion of e-commerce has pushed firms to adopt more sophisticated digital marketing strategies to reach, engage, and retain consumers. Research has shown that digital marketing significantly enhances firm performance by enhancing marketing-related capabilities, yet overlooks its role in driving transformat...
Huda Istatieh · Malek Alsoud · Jassim Ahmad Al-Gasawneh · Ahmad A. I. Shajrawi · y 2 más
Failure in digital marketing strategies implementation in building information modeling (BIM) adoption has been observed among some interior design firms. The impact of digital marketing on BIM system adoption among interior design companies was examined in this descriptive analytical research. The research also examin...
other engineering and technologiesengineering and technology
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