Buscador de Tesis y publicaciones académicas

Online Marketing Strategies for Increasing Sales Revenue for Small Retail Businesses

Manish Kumar

Abstract The widespread digitalization of business processes has created significant opportunities for small retailers to improve market reach, customer interaction, and revenue performance. However, limited digital capabilities and resource constraints hinder the strategic use of digital tools by small enterprises. Th...

Wellnezz Market

Doria, Juan David · Sarmiento Castillo, Luisa Fernanda

Analizamos y comprendemos hacia donde quiere dirigirse Wellnezz market en el mundo digital, para apoyarlo con ideas innovadoras enfocadas en marketing digital utilizando herramientas de marketing programático, y herramientas psicológicas como el empathy map, el Journey map, entre otras. Para romper las barreras de la p...

PENGEMBANGAN PEMASARAN PRODUK UMKM DI DESA LARANGAN TOKOL JAWA TIMUR

Nur Syakherul Habibi · Rani Nur Fitrianti · Junaidi Efendi · Ria Kasanova

Abstrak: Desa Larangan Tokol memiliki banyak potensi dan produk yang dihasilkan oleh masyarakat. Usaha Mikro, Kecil dan Menengah (UMKM) di Desa Larangan Tokol melakukan pemasaran produknya secara konvensional dan terbatas. Para pelaku UMKM di Desa Larangan Tokol belum memasarkan produknya melalui digital marketing di t...

Inbound marketing y su influencia en la captación de clientes con IA en autoservicios

Paul Alfredo Hernández Zambrano · Jacqueline Alexandra Loor Moreira · Marco Iván Granda Garcia

Introduction: This article is the product of a master’s research project titled The Impact of Digital Marketing Technologies on the Competitive Strategies of Lodging SMEs in Manta, highlighting its relevance in an increasin-gly digitalized business environment. The study was conducted at the Universidad Laica Eloy Alfa...

Global case study of digital marketing on social media by a top soda brand

Juliana de Paula Matos · Michele Bittencourt Rodrigues · Stefanie Vandevijvere · Rafael Moreira Claro · y 1 más

Summary The Big Soda segment is central in modern food systems, and they invest heavily in digital marketing, but little is known about it. We aimed to analyze the digital marketing on Facebook of the soda brand with a major worldwide reach. Countries were described in terms of soda brand presence and popularity on Fac...

DIGITAL MARKETING STRATEGY DEVELOPMENT FOR SUMASHOP

Barannikova, Ekaterina

The rise of e-commerce has transformed the way consumers shop, forcing companies to adapt their marketing strategies to remain competitive. Sumashop, an online store owned by Suomen Pelikauppa Oy, has identified attracting new clients, boosting sales, and exploring cross-selling opportunities as key business requiremen...

Trade-in marketing strategies in gaming industry: The effect of digital transformation

Zhangwei Feng · Na Luo · Sihong Wu · Zheng Joseph Yan

PENGARUH DIGITAL MARKETING, ELETRONIC WORD OF MOUTH DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PENGGUNAAN JASA DI RIA SALON (STUDI KASUS DI RIA SALON)

Desi Fitriani · Anak Agung Putu Agung · I Gusti Ngurah Agung Gede Eka Teja Kusuma

Penelitian ini bertujuan untuk menganalisis pengaruh Digital Marketing, Electronic Word of Mouth (e-WOM), dan Kualitas Pelayanan terhadap Keputusan Penggunaan Jasa di Ria Salon. Metode penelitian yang digunakan adalah survei kuantitatif dengan teknik purposive sampling, melibatkan 175 responden pelanggan Ria Salon. Ana...

Pelatihan Fotografi dan Digital Marketing untuk Meningkatkan Penjualan Secara Online Mahasiswa Kalimantan Utara dan UMKM di Kelurahan Maleer Kota Bandung

Siti Rosmayati · Arman Maulana · K Prihartono Aksan Halim · Widwi Handari Adji · y 2 más

This community service program was held with the aim of improving the skills of students and Micro, Small and Medium Enterprises (MSMEs) in Maleer Village, Bandung City, in utilizing product photography and digital marketing strategies to support online sales. The training was attended by 67 participants, consisting of...

Marketing digital como estratégia para captação de clientes e visibilidade no mercado: o caso da empresa do setor automotivo / Digital marketing as a strategy for customer acquisition and market visibility: the case of an automotive company

Adner Emilio Kiill Conde · Paulo Roberto Nunes · Sabrina de Fatima Andrade · Júlia Lima Frutuozo

O marketing digital tornou-se uma estrategia imprescindivel para todas as empresas, independente do porte ou setor de atuacao. Entretanto, para as pequenas empresas, isso ainda e uma dificuldade. Portanto, este estudo tem como finalidade auxiliar pequenas empresas no ramo de vendas e prestacao de servicos automotivos a...