Buscador de Tesis y publicaciones académicas

Transformasi Manajemen Pemasaran di Era Ekonomi Digital dan Implikasinya terhadap Pembangunan Berkelanjutan

Loso Judijanto · Retno Wulansari

The transformation of marketing management in the digital economy era presents significant opportunities for enhancing sustainability and fostering development in Indonesia's creative economy. This study examines the relationships between digital marketing transformation, business sustainability, and sustainable develo...

THE ROLE OF DIGITAL MARKETING TOOLS IN THE TRANSFORMATION OF BANKING SERVICES

Khodjayev Aziz Avazkhonovich

The banking sector is undergoing a significant transformation driven by advancements in digital marketing tools, reshaping how financial services interact with customers. As digitalization becomes increasingly pervasive, traditional marketing approaches are becoming less effective, necessitating a reevaluation of strat...

Integrated Marketing Pada Penjualan Produk Wisata Panorama Tour

Gabrilla, Jocheline

Tourism is an essential source of foreign exchange for Indonesia. One branch of the tourism industry is tourism and travel. The formulation of the problem in this study is the identification of sales presentations of Panorama Tours products through online media and how to interpret and communicate between agents and po...

The Role of Local Wisdom in Increasing the Competitiveness of the Creative Economy of Ulos in North Sumatra Province Through the Green Digital Marketing Model

null Sugito · Adelina Lubis · Rizki Muliono

Objective: This study explores the role of local wisdom in enhancing the competitiveness of Ulos, a traditional cloth from North Sumatra, through a green digital marketing model. The research focuses on identifying the local wisdom in Ulos, analyzing its impact on the creative economy’s competitiveness, and developing...

Yrityspalvelujen digimarkkinointisuunnitelma valtion virastolle

Pakkanen, Iida

The thesis involved creating a digital marketing plan for promoting public sector business services. The goal of the digital marketing plan was to improve awareness and understanding of these services among local small business owners. The plan was produced for the client to support the development of marketing communi...

Relatório de Projeto Curricular – PLANO DE MARKETING DIGITAL PARA A LOJA DE TINTAS, PINGOS DE TINTA

Chantre, Sílvio

Na era atual em que vivemos, o marketing tornou-se um fator chave para o desenvolvimento e consolidação das empresas no mercado em que se inserem. De nada adianta ter uma boa visão de negócio se não existir um planeamento detalhado, e com a evolução da tecnologia, é crucial para as empresas investirem no digital, ou se...

UTILIZANDO CAPTCHAS PARA GARANTIR A SEGURANÇA CONTRA FRAUDES NO MARKETING DIGITAL / UTILIZING CAPTCHA TO GUARANTEE SECURITY AGAINST FRAUD IN DIGITAL MARKETING

Rodrigo Alves Costa · Ruy José Guerra Barretto de Queiroz

Big Data Analytics in Digital Marketing: Harnessing Data Insights for Strategic Decision-Making

Jyoti Mahajan · Neha Sabharwal

In today's digital world, marketers who want to communicate with their target audiences effectively have both opportunities and obstacles due to the amount of data. The possible effects of big data analytics on digital marketing tactics are examined in this chapter. It focuses on how companies may use data insights to...

Digital Marketing untuk Penguatan Penjualan UMKM

null Putra Armawan · null Glorysha Simbolon · null Kholillah Azahra Barus · null Raka Ayub Pratama · y 2 más

The development of digital technology has brought significant changes to marketing strategies, including in the Micro, Small, and Medium Enterprises (MSME) sector. This study aims to design a digital marketing strategy that can increase sales at Lontong Bang Haji MSMEs in Medan City. The research method uses a case stu...

Optimizing Digital Marketing Strategies for MSME: A Case Study of Nostalgia Coffee

null Lady · Lara Meilani · Fendy Cuandra

The current trend in digital marketing presents a significant opportunity, particularly for Micro, Small, and Medium Enterprises (MSMEs) in the Industry 4.0 era. Digital marketing offers many advantages over traditional methods, especially its ability to track and measure strategic effectiveness. This research aims to...