Buscador de Tesis y publicaciones académicas

Transformasi Digital: Pendampingan Pemasaran dan Rebranding untuk Kesuksesan UMKM

Fitri Umardiyah · Anita Rohmatul Ummah · Noviana Nur Sholihah · Iin Baroroh Ma'arif · y 1 más

Businesses use the internet as a source of information and as a marketing and sales tool. Digital sales and marketing can also reach more potential consumers. The rapid phenomenon of digital information has become a place to shift a business from conventional sales and marketing to digital. However, not all business ac...

Optimizing customer experience through omnichannel marketing in retail companies during the digital transformation era

Izharuddin Pagala · Reina A. Hadikusumo · Andriya Risdwiyanto · Scherly Hansopaheluwakan · y 1 más

The rapid advancement of digital transformation has significantly changed customer behavior and challenged retail companies to deliver seamless experiences across multiple channels. This study aims to examine the role of omnichannel marketing in optimizing customer experience within retail companies during the digital...

Yemen's small and medium-sized businesses' performance in relation to digital marketing tactics

Mohammed, A. B. · Abduljalil, H. N. A.

This study examines the performance of Yemen's SMBs in relation to digital marketing tactics, highlighting the benefits, challenges, and potential for growth in this context.

Digital and Social Media in Social Marketing: Trends, Challenges, and Opportunities

Sukriti kanda · Shreya Jaiswal · Sakshi Kumari · Nanika Sharma · y 1 más

Abstract The new age of communication made possible by digital and social media platforms presents significant opportunities for organizations to reach and engage audiences especially in the realm of social marketing. The aim of social marketing is to encourage behaviour and activities that will benefit society in gene...

Pemberdayaan Masyarakat Melalui Digital Marketing Sebagai Media Promosi Era Pandemi Covid-19 di UMKM Kelurahan Muarasari

Aulia Yasmin Syah

Covid-19 telah memaksa kita untuk meminimalisir kegiatan outdoor. Akibatnya, saat ini lebih banyak orang yang melakukan berbagai aktivitas secara online mulai dari kegiatan belajar, bekerja, berbelanja, dan lain- lain. Sebagai pemilik bisnis, kita harus bisa memanfaatkan kondisi tersebut. Permasalahan dalam pemasaran p...

NEGATIVE TRENDS OF DIGITAL MARKETING IN THE CONTEXT OF CORPORATE SOCIAL RESPONSIBILITY

MAKSIM HOLOVACH · Olena BILOVODSKA

This article examines the negative aspects of digital marketing on the example of some consequences of the application and development of digital technologies in recent years. The main attention is paid to the socio-cultural component. The concept of digital marketing primarily extends to the Internet, and certainly ha...

"2026 Digital Marketing Trends for Hyderabad Businesses"

Sanbrains Seo

"As businesses increasingly shift online, the need for a reliable digital marketing company has become more important than ever. Hyderabad, being a fast-growing business and technology hub, is home to companies that compete fiercely for online attention."

The Influence of Digital Marketing Literacy on Entrepreneurship Behavior among Public University Students in Malaysia

Thennarasi Moorthy · Sheerad Sahid

Book Review "Digital and Social Media Marketing: Emerging Applications and Theoretical Development"

Hsuan Hsu

La influencia del marketing digital y el crecimiento en ventas de organizaciones de comercio y servicios en Colombia

Bolívar Pérez, Yanira Fernanda

El mundo conoce el término Marketing Digital, no obstante, en las micro, pequeñas e incluso en las medianas organizaciones su implementación no ha sido lo esperado. De hecho, existe una brecha marcada entre este anterior grupo mencionado y las grandes organizaciones, quienes son las que hoy se fructifican de las bondad...