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92.108 resultados para «marketing digital»

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Libro 2021 Acceso abierto

Applications of Blockchain Technology for Digital Marketing

Rahman, Kazi Turin

CITATION:Rahman, K. T. (2021). Applications of Blockchain Technology for Digital Marketing: A Systematic Review. In R. Bansal, P. Malyadri, A. Singh, & A. Pervez (Eds.), Blockchain Technology and Applications for Digital Marketing (pp. 16-31). IGI Global. http://doi:10.4018/978-1-7998-8081-3.ch002Using blockchain techn...

engineering and technology
  • figshare
  • DOI: 10.6084/m9.figshare.15170334
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Capítulo de libro 2024 Revisado por pares 3 citas

From Disruption to Absorptive Capacity: The Life Cycle of Digital Marketing Innovation for Luxury Businesses

Faheem Uddin Syed · Diletta Vianello · Zuzana Kvítková · Riccardo Rialti

As Internet use increases and lifestyles begin to transform in various ways, consumers have become more aware of luxury hospitality, which was originally only accessible to high aristocracy. This has led to a unique form of brand worship, increasing gravitas through digital marketing. However, luxury hospitality busine...

330 economics and business social sciences Absorptive capacity
  • Springer International Publishing
  • Italy
  • English
  • DOI: 10.1007/978-3-031-35589-9_4
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Artículo 2024 Acceso abierto Revisado por pares 18 citas

The impact of digital marketing on the adoption of building information modeling system in Jordanian interior design companies: The moderating role of credibility

Huda Istatieh · Malek Alsoud · Jassim Ahmad Al-Gasawneh · Ahmad A. I. Shajrawi · y 2 más

Failure in digital marketing strategies implementation in building information modeling (BIM) adoption has been observed among some interior design firms. The impact of digital marketing on BIM system adoption among interior design companies was examined in this descriptive analytical research. The research also examin...

other engineering and technologies engineering and technology
  • Growing Science
  • DOI: 10.5267/j.uscm.2023.11.010
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Artículo 2025 Acceso abierto Revisado por pares

SENTIMENT OF SOCIAL MEDIA USAGE, INFLUENCER MARKETING AND CONTENT MARKETING ON COMPETITIVE ADVANTAGE AND DIGITAL MARKETING IN BUSINESSES IN BATAM CITY

Edwin Agung Wibowo · Dini Anggraini

The focus and purpose of this research will certainly analyze the role of social media, influencer marketing and content marketing on the business success of Micro, Small and Medium Enterprises in Batam City. The sample determination of this study refers to the Maximum Likelihood Estimation (MLE) ranging from 100-200 s...

economics and business social sciences
  • Universitas Labuhan Batu
  • DOI: 10.36987/ecobi.v12i1.7277
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Artículo 2024 Acceso abierto Revisado por pares

Impact of Digital Marketing in Pharmaceutical Industry

Pradeep Kumar Jha - · Gulshan Kumar -

Digital marketing is an essential tool these days to build the image of any organization in the market and among customers. Digital marketing helps to provide basic knowledge about the organization through different posts and updates on social media. Digital marketing helps the organization post the feed and update the...

economics and business social sciences 3. Good health
  • International Journal for Multidisciplinary R...
  • DOI: 10.36948/ijfmr.2024.v06i03.20974
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Artículo 2023 Revisado por pares 3 citas

Implementasi Digital Marketing Oleh UMKM Di Indonesia: A Scoping Review

null Mochamad Sirodjudin · null Sudarmiatin Sudarmiatin

Previous literature review studies have explored the current status of digital marketing implementation in Indonesia by the SME, a literature review that focuses explicitly on digital marketing implementation is scarce. The objective of this scoping review was to map the existing digital marketing knowledge to meet dig...

economics and business social sciences
  • Universitas Maritim AMNI Semarang
  • DOI: 10.58192/ebismen.v2i2.783
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Artículo 2026 Acceso abierto Revisado por pares 1 cita

THE INFLUENCE OF SOCIAL MEDIA MARKETING CAPABILITY AND DIGITAL CUSTOMER ENGAGEMENT ON MARKETING PERFORMANCE THROUGH TRUST

null Dede Suleman · null Velly Anatasia · null Devy Sofyanty · null Prisca Nurmala Sari

This study examines the influence of Social Media Marketing Capability and Digital Customer Engagement on Marketing Performance, with Customer Trust as a mediating variable among Micro, Small, and Medium Enterprises in Indonesia. A quantitative explanatory approach was employed using survey data collected from 200 resp...

economics and business social sciences
  • PT. Zillzell Media Prima
  • DOI: 10.61990/ijamesc.v4i2.741
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Artículo 2025 Acceso abierto Revisado por pares

Analysis of the importance of digital marketing in entrepreneurial business: The case of the Republic of Serbia

Boban Panovski · Miloš Stojanović · Milica Popović · Filip Cvetković · y 1 más

Nowadays, entrepreneurship plays an important role in the development of economy in the Republic of Serbia. However, in order for entrepreneurial ideas to really come to life and become successful, it is necessary for entrepreneurs to have an effective marketing strategy that will help them gain recognition and attract...

economics and business social sciences
  • Centre for Evaluation in Education and Scienc...
  • English
  • DOI: 10.5937/jpmnt13-57681
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Other 2026 Acceso abierto

digital marketing course

dssd

The Digital Marketing Course at DSSD Nangloi provides practical, industry-focused training to build strong digital marketing skills. url: https://dssd.in

  • Zenodo
  • DOI: 10.5281/zenodo.18277472
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Other 2026 Acceso abierto

The Secret Behind Successful Brands: Choosing the Right Digital Marketing Agency in Bangalore

writter, peter

Businesses today need a strong online presence to stay competitive. Partnering with a digital marketing agency in Bangalore helps companies improve visibility, attract customers, and generate quality leads through strategies like SEO, PPC, and social media marketing. Nextwebi, a trusted digital marketing company in Ban...

economics and business social sciences
  • figshare
  • DOI: 10.6084/m9.figshare.31569019.v1
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