Buscador de Tesis y publicaciones académicas

Economic evaluation of digital marketing management at the enterprise

Yuliia Tataryntseva · Oleksandr Pushkar · Olena Druhova · Svitlana Osypova · y 2 más

The meaning of the “digital marketing management” concept that takes into account the role of customer impressions and emotional response as prerequisites for activating targeted actions is clarified. It is proved in the paper that one of the most important criteria of digital marketing management effectiveness is the...

Digital Marketing’s Effect on Middle East and North Africa (MENA) Banks’ Success: Unleashing the Economic Potential of the Internet

Robert Gharios · Bashar Abu Khalaf

One new factor driving the banking industry towards long-term, high-quality growth is digital marketing, which has arisen within the framework of the digital economy. The purpose of this research is to examine the effect of digital marketing on the financial results of MENA banks from 2010 to 2023. The research examine...

The Effect of Digital Marketing and Digital Administration Policies on Patient Retention through Health Service Satisfaction at Advent Hospital Manado

Melissa Abigael C Mawa · Nurdjannah J Niode · Adrian Umboh

The rapid digital transformation in healthcare has driven hospitals to adopt digital marketing and digital administration policies to improve patient satisfaction and retention. However, empirical evidence on the mechanisms linking these policies to patient retention remains limited, particularly in Indonesian private...

"Top Choice for 2026 \u2013 Best Digital Marketing Company in Hyderabad | Sanbrains"

Sanbrains Seo

"As we move into 2026, digital competition is stronger than ever. Businesses in Hyderabad are actively investing in strategic marketing solutions to improve visibility, generate qualified leads, and build long-term brand authority."

Experiments with Big Semi-Structured Data Analytics for Digital Marketing

Andreea Liliana Badica · Kumar Nalinaksh · Agnieszka Król

The Impact of Digital Marketing Through the TikTok Application on Purchase Intent

Hasan Alhanatleh · Mahmoud Alghizzawi · Mohammad Habes · Khalaf Naser Tahat · y 1 más

Strategic and Operational Marketing in the Digital Era: A Sustainable Omnichannel Framework [comunicação oral]

Dieguez, Teresa · Rodrigues, Maria João · Brito, Manuela · Lobo, Carla Azevedo

This article explores the articulation between strategic and operational marketing in the digital Era, with a focus on sustainability and omnichannel/optichannel innovatio. [...]

Quantitative analysis of digital marketing and consumer behavior of Kazakhstanis in the digitalization Era

Ye. B. Otynbay · M. T. Davletova · V. V. Gerasimenko

In the context of rapid digitalization and the growing involvement of Kazakhstani consumers in the digital environment, studying the impact of digital marketing tools on consumer behavior becomes increasingly important. Interaction between brands and customers through e-mail newsletters, social media, loyalty programs,...

Penguatan UMKM Produk Herbal melalui Penerapan Proses Produk Halal dan Pemasaran Digital

Diah Agustina Prihastiwi · Erni Puji Astutik

The decades-old herbal products are one of the potentials owned by Trasan Village, Bandongan District, Magelang Regency. Because of the products’ perceived efficacy, their longevity is assured. The products have not received halal certification, thus one of the issues these businesses face is that marketing is still do...

PENGARUH PEMASARAN DIGITAL DAN CITRA MEREK TERHADAP MINAT BELI MAHASISWA UNIVERSITAS KRISNADWIPAYANA DI TOKOPEDIA

Agung Rizky Kautsar · Iwan Kurniawan Subagja

This research aims to find out whether influence between digital marketing and brand image on purchase interest. This research was conducted on economics Students faculty of 2019. The research sample and the sampling technique used purposive sampling. Data analysis uses multiple linear regression. The results of the an...