Buscador de Tesis y publicaciones académicas

Tesis de maestría 2021 Acceso abierto

Marketing Digital e o seu papel na Área da Saúde Privada

Moreira, Ricardo Macedo

O Marketing Digital na área da saúde privada é um tema atual e pertinente. Este relatório incide sobre as estratégias e formas de comunicação do marketing digital, divulgando os seus serviços aos potenciais clientes, garantindo eficácia nestes processos, mantendo sempre os mais elevados padrões éticos e a imagem instit...

Marketing medical and health sciences Marketing Digital Digital Marketing

• Portugal
• Portuguese

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Artículo 2023 Acceso abierto Revisado por pares

Overview of Digital Marketing Services

null Priyanka · null Vimmi Malhotra

Understanding the concept of digital marketing and the objective of the Internship is to understand the requirements of the client and develop the strategies according to the requirements to achieve the client’s objectives

engineering and technology

• Naksh Solutions
• English
• DOI: 10.48175/ijarsct-9219

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Conjunto de datos 2025 Acceso abierto

Trends and Impact of Digital Marketing on Consumer Engagement in Sustainable Business Based Fashion E-Commerce: A Bibliometric Approach

Riflah Adzahra , Afifah · Murniati, Murniati

Trends and Impact of Digital Marketing on Consumer Engagement in Sustainable Business Based Fashion E-Commerce: A Bibliometric Approach Data

economics and business social sciences Literature Review

• DOI: 10.17632/wmvd3b9cdp.1

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Conjunto de datos 2025 Acceso abierto

The Influence of Social Media Design, Promotion Tools, and Product Quality on Service Marketing Performance in the Digital Economy Data

Murniati, Murniati · Mathew , Brandon · Hidayah, Nurul

The Influence of Social Media Design, Promotion Tools, and Product Quality on Service Marketing Performance in the Digital Economy Data

Questionnaire economics and business social sciences

• DOI: 10.17632/tyh2hpg3h9.1

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Artículo 2026 Acceso abierto Revisado por pares

Strategi Peningkatan Jangkauan Pasar Melalui Branding Dan Digital Marketing Menggunakan SEM-PLS Dan Analisis SWOT

Afrizal Zein

Penelitian ini bertujuan untuk menganalisis strategi peningkatan jangkauan pasar melalui penguatan branding dan penerapan digital marketing dengan menggunakan pendekatan Structural Equation Modeling–Partial Least Squares (SEM-PLS) dan analisis SWOT. Di era transformasi digital, perusahaan dituntut untuk membangun ident...

economics and business social sciences

• Sekolah Tinggi Perpajakan Indonesia
• DOI: 10.55336/jpb.v7i1.411

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Artículo 2025 Acceso abierto Revisado por pares

Digital Marketing and Social-Media in Enhancing the Visibility of Street Vendors

Nagomi Lavanya · Sheeba R

The rapid growth of digital technology and social media has revolutionized the way businesses engage with customers, offering new opportunities for marketing, communication, and sales promotion. While large enterprises have embraced these tools effectively, the informal sector, particularly street vendors, has only rec...

media and communications social sciences

• International Journal for Multidisciplinary R...
• DOI: 10.36948/ijfmr.2025.v07i05.59110

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Artículo 2026 Revisado por pares

“CULTURE, CREATIVITY, AND DIGITAL MARKETING: AN INTEGRATED FRAMEWORK FOR ENGAGEMENT IN THE DIGITAL ERA”

Miss. Priti G Hatwar · Dr. Milind Gulhane

In today’s fast-changing digital world, marketing is no longer only about selling products. It is also about telling stories, sharing values, and connecting with people in meaningful ways. This paper explores how culture and creativity work together in digital marketing to improve audience engagement. Culture refers to...

media and communications social sciences

• DYA Research Center
• DOI: 10.63665/rh.v7i1.30

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Artículo 2024 Acceso abierto Revisado por pares

PENGARUH SOCIAL MEDIA, CONTENT MARKETING, DIGITAL MARKETING, BRAND AWARENESS, CUSTOMERS SATISFACTION TERHADAP PURCHASE INTENTION DI DALAM BISNIS MINUMAN KEKINIAN YANG DI MEDIASI OLEH TRUST DI KOTA BATAM

Jesseline Chang · Golan Hasan

This research was conducted with the aim of identifying and analyzing factors that influence purchase intentions in the beverage business. In this case, the object of this research is people in the city of Batam who know about the beverage business and have the intention to buy beverage business products. The independe...

economics and business social sciences

• Universitas Wiraraja
• DOI: 10.24929/feb.v14i1.3294

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Artículo 2023 Acceso abierto Revisado por pares

REJUVENATION OF MSME ORGANIZATION WORKFORCE IN MAXIMIZING DIGITAL MARKETING OPERATIONS

Arjuna Rizaldi · Muhamad Fahrezi

The rapid growth of information and communication technology in the era of the industrial revolution 4.0 has resulted in many changes in the business sector, one of which is in the field of marketing. However, there are still many MSMEs who have not been able to promote their products digitally, their marketing is stil...

economics and business social sciences

• Faculty of Economics and Business, Universita...
• DOI: 10.60090/kjm.v4i1.892.1-8

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Artículo 2025 Acceso abierto

Digital Marketing Strategy: The Effectiveness of Content Marketing in Building Brand Trust for MSMEs in Gorontalo

Sudarsono, Sudarsono · Syam, Andi Faisal · Kiyai, Sefya · Limonu, Ferdinand · y 2 más

This study aims to explore content marketing that is used effectively by MSMEs in order to build brand trust in Gorontalo. Understanding the relationship between content strategy and consumer perception, provides practical and theoretical contributions related to digital marketing strategies. This study uses a descript...

economics and business social sciences Customer Engagement Brand Trust

• Zenodo
• DOI: 10.5281/zenodo.16945824

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