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According to research, digital marketing strategiescorrelate with the economy. This academic paper offers anin-depth analysis of Generation Z digital marketing methods, its impact on older generations, how that influences consumer purchase intent, and how it impacts the current UK economy.This academic paper uses a lot...
economics and businesssocial sciencesSocial and Behavioral Sciences
Agriculture plays an important role in Indian economy. In view of changes faced by agriculture due to globalization and increased demand for agri-foods, there is a need to relook at the marketing strategies. Digital marketing can play a significant role in increasing demand for agri-products and services. The current p...
2. Zero hungereconomics and businesssocial sciences1. No poverty
Ani Mekaniwati · Abdul Talib Bon · Wahyu Indra Satria
Digital marketing has become one of the most crucial market mechanisms for many brands spread across various countries worldwide. With digital marketing, a brand can reach many potential people to become its strategic market share entity. Digital marketing has a significant impact on many business process mechanisms. S...
This study examines the influence of digital transformation, innovation capability, social media marketing, and market turbulence on marketing performance among creative economy players in Malang City. It also analyzes the mediating role of social media marketing in the relationship between digital transformation and i...
Faiza, Nur · Diantoro, Eman · Suheri, S · Hidayat, Syarif · y 1 más
This paper presents a study of the role of digital marketing in developing the rural creative economy in Indonesia. Micro, Small, and Medium Enterprises (MSMEs) in rural communities can benefit greatly from the simplicity and efficiency of digital marketing. However, the use of digital marketing is not yet fully optimi...
Research problem – the impact of digital marketing channels on B2B business sales. Research object – the impact of digital marketing channels on B2B business sales. The aim of the research – theoretically analyze how digital marketing channels affect B2B sales and provide a possible channel selection algorithm to help...
Digital marketing channelsChannel applicationSales promotionSales funnel
Isnaeni Nur · Khulasoh Nilna Roudlotul · Ashiyam Inayatul Nur · Efendi Bahtiar
In the increasingly developing digital era, the implementation of digital marketing strategies is crucial for MSMEs to increase visibility and competitiveness in the market. This study aims to analyze digital marketing efforts to improve marketing performance at Mie Ongklok Desta. The method used is a quantitative appr...
Hmarketing performancecustomereconomics and business
Purpose – This community service activity aims to introduce the concept of digital marketing to members of the Preman Super Community (Independent Women Sources of Change) and help MSMEs utilize digital marketing to increase competitiveness. Design/methodology/approach – Implementation of activities uses the Participat...
The rapid expansion of digital business presents significant opportunities for Micro, Small, and Medium Enterprises (MSMEs) to enhance their competitiveness. However, many MSMEs still face challenges in effectively implementing digital marketing strategies due to limited capabilities and strategic orientation. This stu...
Hendro Sukoco Sukoco · Sri Haning Farkhakh · Tri Barokah Yuliant Yulianti
Digital transformation in marketing is revolutionizing the way businesses engage with customers, optimize processes, and achieve sustainability goals. This paper explores how innovations in digital marketing are driving the development of sustainable business ecosystems while contributing to the realization of the Unit...
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