Buscador de Tesis y publicaciones académicas

Exploring the Impact of Artificial Intelligence on Customer Experience Personalization and Marketing Strategy Optimization in Digital Marketing: An Empirical Analysis.

Daniel Owusu-Mensah · Philip Adu Sarfo · Gideon Appiah Kusi

This study explores the transformative role of Artificial Intelligence (AI) in enhancing customer experience personalization (CEP) and optimizing marketing strategies (MSO) within digital marketing environments. Grounded in the Technology Acceptance Model (TAM), the research incorporates ethical and privacy concerns (E...

Digital Marketing Activities, Digital Personal Branding, and Purchase Intention for Luxury Makeup: A Mediation Analysis

Ni Putu Anggi Trusiana Maherliza · Desak Made Febri Purnama Sari

Background: The rapid development of digital marketing, especially through social media, has changed consumer behavior in seeking information and making purchase decisions. Activities such as influencer marketing engagement, user-generated content (UGC), and viral beauty trends are the main strategies in promoting prod...

THE ROLE OF DIGITAL MARKETING STRATEGIES IN INCREASING THE BRAND CAPITAL OF TOURISM ENTERPRISES

Zufarov Akmal Gulamiddinovich

Abstract. It is widely acknowledged that digital marketing strategies can facilitate the enhancement ofbrand capital among tourism enterprises, particularly due to their growing exposure to the digital transformationenvironment compared with traditional marketing approaches. This study examines the effectiveness of mul...

Impact of Digital Marketing on Rural Marketing - Opportunities And Challenges

Chandan U A · Veershetty G Rathod

Innovative marketing solutions in the system of ensuring the competitiveness of food industry enterprises

H.M. Tarasiuk · V.S. Ishchenko

The article examines the essence of innovative marketing solutions as a strategic tool for ensuring the competitiveness of food industry enterprises in the context of digital economic transformation, increasing competition, wartime risks, and changing consumer behavior. It is substantiated that modern food industry ent...

Adoption of Marketing Strategies in Online Tutoring: A Systematic Literature Review

Clapano, Mary Grace P

Aims: This study aims to investigate the adoption of service marketing strategies in online tutoring. Study Design: The study employs a systematic review methodology to synthesize global research on the adoption of marketing approaches in freelance online education. Place and Duration of Study: The review encompasses s...

Digital Tourism as a Digital Marketing Strategy for Blockbuster Museum Surabaya Tourism Destinations

Autoría no especificada

The Impact of Digital Marketing on Tourism in Albania

Blerim Kola · Jehona Gjermizi · Ikbale Tepelena

The purpose of this article is to evaluate the impact of digital marketing in the Albanian tourism sector. Regardless of the fact that the effects of this form of marketing have been noticed for years in the Albanian tourism sector, since we have a significant increase in foreign tourists who are choosing to visit the...

THE ROLE OF DIGITAL MARKETING IN ENHANCING TOURISM-RELATED BUSINESSES IN UZBEKISTAN

Akmaljon Odilov

The paper examines the potential of digital marketing as an instrument for improving the economicdevelopment of tourism-related businesses in Uzbekistan. With the rapid digitalisation of the economy, moreand more tourism companies are switching from conventional marketing approaches to innovative technologiesin order t...

Transformation of the branding concept as a result of digital marketing development

Diana FAYVISHENKO · Oksana MELNICHENKO · DMYTRO YATSIUK

The global transformatio of lifestyle into online has led to a number of things that appeared to be, such as digital marketing and digital branding. Using all the available branding tools, companies need to transfer it online without losing all the potential, which is extremely important. The purpose of this article is...