Buscador de Tesis y publicaciones académicas

REVOLUTIONIZING CONSUMER ENGAGEMENT THE INTERSECTION OF DIGITAL MARKETING AND MARKETING 5.0

Shital Gujarathi

As digital marketing has been constantly evolving, a new phase known as Marketing 5.0 has appeared with human-mimicking technologies, including AI, VR, and AR. Marketing 5.0 increases the trust of the consumer by improving emotional involvement, which, as businesses deliver a personalized seamless experience to their c...

Influence of Digital Marketing Communication: Gen Zers Behavioural Perspective

M Uma Maheswari · Biji Jose

Digital marketing communication involves the strategic use of various online channels and platforms to convey messages, promote products or services, and engage with target audiences. This multifaceted approach includes strategies such as search engine optimization (SEO), content marketing, social media marketing, emai...

INTEGRATED INTERNET MARKETING AS A COMPONENT OF THE DIGITAL STRATEGY OF TRADE ENTERPRISES

Olena Ptashchenko · Serhiy Kyrylenko · Оlena Shersheniuk

The article reveals the theoretical and applied principles of the formation of integrated Internet marketing as a key component of the digital strategy of trade enterprises. It is substantiated that in the conditions of increasing competition, digitalization of business processes and changes in consumer behavior, it is...

The Role of Agile Digital Marketing in Achieving Marketing Excellence: A Study of Cellular Companies Customers in Syria

Mohamed Algharib · Ghada Bakaya

This study presents a field study based on the descriptive analytical approach, to determine the extent of achieving marketing excellence in cellular communications companies based on the application of agile digital marketing from the point of view of its customers to determine the dimensions of agile digital marketin...

Cyberpsychology and digital marketing: the new frontier for effective social media marketing?

Linda K. Kaye · Laura C. Joyner

Value Creation Through Digital Content: Informative Value

Agata Krowinska

“Embracing Digital Transformation”

Seelam Manaswini Reddy · Gudivada Jyothi · Mohd Azhar

This chapter highlights digital marketing with special reference to wholesalers and retailers marketing specifically moving from website or email marketing to advanced marketing using artificial intelligence. They also discuss how such new technologies as AI, data analytics can be applied in a community. of electronic...

Optimization of Integrated Digital Marketing in The Marketing Strategy of MSME Culinary Tourism Centers (SWK) Wonorejo City of Surabaya

Iqbal Ramadhani Mukhlis · Robiah Al Adawiyah · Laely Aghe Africa · Diah Ekaningtyas · y 3 más

Micro, Small and Medium Enterprises (MSMEs) are an important sector in driving the Indonesian economy. The development and improvement of the MSME sector is also important to continue to strive for, one of which is through optimizing marketing strategies that are adapted to current technological and information develop...

THE EFFECTIVENESS OF DIGITAL MARKETING IN INCREASING THE MARKETING OF LEGENDAR CRACKERS PRODUCTS IN SAWANGAN

Herliana Rizki Yati · Saryadi Saryadi

EFEKTIVITAS KOMUNIKASI PEMASARAN DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PENGAMBILAN KREDIT KONSUMER DENGAN DIMODERASI DIGITAL MARKETING PADA BRI KANTOR CABANG TANJUNG KARANG

Eko Jayaputra · Kurniawati Kurniawati · Taufani C Kurniatun

This study aims to analyze the effectiveness of marketing communication and service quality on consumer credit decision-making, with digital marketing as a moderating variable at BRI Tanjung Karang Branch. The population of this study consists of consumers who utilize credit services at BRI Tanjung Karang Branch. The s...