Buscador de Tesis y publicaciones académicas

Website-Based Marketing Information System for UMKM Products at Asaul Store Using the ADDIE Method

Ifan Zamorano · Uce Indahyanti

MSMEs (Micro, Small, and Medium Enterprises) have an important role in the economy, but often face challenges in marketing their products widely. Marketing is a crucial aspect in the development of MSMEs, especially in today's digital era. However, many MSMEs still experience obstacles in reaching a wider market due to...

TRANSFORMING BUSINESS THROUGH SUSTAINABLE DIGITAL MARKETING: THE ROLE OF TECHNOLOGY AND INNOVATION IN SHAPING CONSUMER PURCHASE DECISIONS

Jan Marie A. Yongco

This study explored how sustainable digital marketing strategies, strengthened by technological advancements and innovative practices, influenced consumer behavior and supported business transformation. The research primarily aimed to examine how eco-conscious marketing practices impacted consumer trust, perception, an...

COMPORTAMIENTO DEL CONSUMIDOR EN EL MARKETING DIGITAL: MENCIÓN A LA EMPRESA APPLE

Miñana Bernal, Priscila Renata

Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Gabriel Cachón Rodríguez

A STUDY ON ANALYSIS OF MARKETING STRATEGIES BY EMBUZZ AND IMPACT OF THE DIGITAL MARKETING IN MADURAI

Autoría no especificada

AI-Enabled Creative Marketing for Eco-Friendly Campaigns

Arnaz Kaizad Wadia · Nupur Rawal

Global Applications of the Internet of Things in Digital Marketing

Autoría no especificada

Blockchain-Enabled AI Marketing

Haroon Iqbal Maseeh · Hakikur Rahman

EFEKTIVITAS DIGITAL MARKETING DALAM MENDORONG KEPUTUSAN PEMBELIAN DI KALANGAN MILENIAL DAN GEN Z PADA PENGGUNA INDOSAT

null Istikhomah · null Efriyani Sumastuti · null Rita Meiriyanti

Perkembangan digital marketing semakin berperan dalam membentuk keputusan pembelian, khususnya di kalangan milenial dann Gen Z yang aktif menggunakan media sosial. Studi ini bertujuan untuk menganalisis elemen-elemen yang berpengaruh terhadap keputusan pembelian. dengan menggunakan metode kuantitatif. Untuk analisis da...

Digital Content and Social Media Influencers

Ashleigh Logan-McFarlane

SOCIAL MEDIA MARKETING AND HANDLING

, Dr. Snigdha Singh² · Shashank Singh

ABSTRACT: The rapid advancement of digital technology and widespread internet penetration have significantly transformed contemporary marketing practices. Social media marketing has emerged as a powerful strategic tool that enables organizations to build brand awareness, enhance customer engagement, and strengthen bran...