Buscador de Tesis y publicaciones académicas

Study on customer behavior analysis using machine learning

Pokrovskii, Maksim

Machine Learning and Artificial Intelligence have become an important part of many businesses. Digital Marketing has also benefited from modern Machine Learning techniques. The objective of this thesis was to draw for a reader the landscape of modern marketing and Machine Learning worlds and discuss how Machine Learnin...

Digital Growth in 2026: The Rise of SEO and Social Media in Hyderabad

Seo, Sanbrains

In 2026, the digital marketplace is more competitive than ever before. Businesses are no longer asking whether they need an online presence they are asking how to dominate it. This month, companies across industries are actively investing in SEO Services in Hyderabad, partnering with leading Digital marketing companies...

Technology and Marketing

Abdullah Promise Opute · Kalu Ibe Kalu · Eunice Oluwakemi Chukwuma-Nwuba · Jafar Ojra · y 1 más

Digital technologies have tremendously evolved and become a part of daily life. This constant evolution constitutes a major determinant of how consumers and organisations engage. For consumers, the evolvement intensifies their socialising capacity with customers of like mind, voice their dissatisfaction, and explore al...

MARKETING STRATEGIES FOR THE PROMOTION OF HOTEL AND RESTAURANT ENTERPRISES IN THE DIGITAL AGE

Autoría no especificada

The article examines the peculiarities of the formation and implementation of marketing strategies for the promotion of hotel and restaurant enterprises in the conditions of the digital economy. It is substantiated that the digital transformation significantly changed the approaches to marketing activities in the field...

EXPLORING THE MACRO-ENVIRONMENTAL FORCES SHAPING FASHION INFLUENCER MARKETING: INSIGHTS FROM A PESTLE ANALYSIS

Archana Tiwari · Audhesh Kumar

Influencer marketing has emerged as one of the most powerful digital marketing strategies. Social media personalities in the fashion industry play a crucial role in shaping how consumers discover brands, assess products, and make purchase decisions. The rapid growth of social media platforms has enabled fashion influen...

Internet Marketing Current Toward Trends Online Shopping

Priti Pal · Pankaj Lalwani

Internet marketing has transformed the global business environment by enabling companies to reach consumers through digital platforms. The rapid growth of online shopping (e-commerce) is closely linked to advancements in digital marketing strategies such as social media marketing, search engine optimization (SEO), and...

Value Creation Through Digital Content: Social Value

Jasmiina Milne

The effect of digital marketing on organizational agility of SACCOs in Meru Town

Daniel Kingori Nderitu

Savings and Credit Cooperative Organizations (SACCOs) are vital drivers of economic growth in the country. SACCOs provide financial services, including deposits, loans, savings accounts, money transfers, insurance, and payment services. Even though digital media exists to improve the flexibility and the speed of busine...

DIGITAL MARKETING ACTIVITY: THEORETICAL, METHODOLOGICAL AND PRACTICAL ASPECTS

Alla Riabchyk

PENGARUH INFLUENCER SOCIAL MEDIA DAN CONTENT MARKETING TERHADAP MINAT BELI GENERASI Z DI KOTA PALOPO

Rudi Rudi · Muhammad Ikbal · Hapid Hapid

Introduction: The advancement of digital technology has transformed the marketing landscape, particularly in reaching Generation Z, who have grown up within the social media ecosystem. Influencer and content marketing have become increasingly popular strategies, as they are believed to shape opinions and drive purchase...