Buscador de Tesis y publicaciones académicas

Social Media Marketing Strategies and Customer Engagement Effects on Purchase Intention in Online Business

Gatot Wijayanto · Andriya Risdwiyanto · Rochimah Imawati · Ade Onny Siagian

The rapid expansion of digital platforms has transformed social media into a strategic marketing channel that significantly influences consumer behavior in online business environments. This study examines the relationship between social media marketing strategies and purchase intention, with customer engagement acting...

IMPORTANCE OF CONTENT MARKETING IN BUILDING ONLINE BRANDS A STUDY ON DIGITAL STRATEGIES FOR ONLINE BRAND AWARENESS AND ENGAGEMENT

null Dr. Md. Mazharunnisa · null M. Durga Bhavani · null Amita John Viswas · null Ballari Veera Venkatesh · y 2 más

In the digital age, content marketing has become a crucial strategy for establishing and sustaining online brands. Unlike traditional advertising, content marketing focuses on creating and sharing valuable, relevant, and consistent content to attract. Theoretical and practical importance of content marketing for improv...

IMPLICATIONS OF MARKETING DIGITALIZATION ON THE EFFECTIVENESS AND EFFICIENCY OF MARKETING COSTS IN PAMEKASAN MSMES

Fadali Rahman · Syindina Anansyah Fitriani · Siti Aisyah Legenda · Nur Alvian Firmansyah · y 1 más

Based on the background of the problem, it can be seen that the objectives of this study are: 1) To determine the implications of the implementation of digital marketing on the effectiveness and efficiency of marketing costs for MSMEs in Pamekasan Regency; 2). To determine the challenges faced by MSMEs in carrying out...

Analisis Data Mining Strategi Digital Marketing terhadap Keputusan Pembelian Mahasiswa

Fiqih Satria

Estratégias de Marketing Digital nas Lojas Tavares

Lopes, Andreia do Carmo Ferreira

With the aim of obtaining a Master’s Degree in Marketing from the School of Technology and Management of Viseu, this internship report was prepared. The main purpose was to apply the knowledge acquired throughout the master’s program and put it into practice in a real working context. The student had the opportunity to...

Relatório de estágio na Modarte: comunicação digital e e-commerce

Nóvoa, Guilherme José Ferreira

O presente relatório de estágio foi elaborado no âmbito do Mestrado em Marketing e Comunicação Digital e descreve as atividades desenvolvidas na empresa Modarte, distribuidora oficial das marcas Samsonite, American Tourister e TUMI em Portugal. O estágio, com duração de setecentas e setenta horas, teve como principal o...

PELUANG BISNIS DIGITAL MELALUI AFFILIATE MARKETING DALAM PERSPEKTIF EKONOMI SYARIAH

Ita Marianingsih · M. Ilham Zainullah · Wildatun Musyarrofah

Affiliate marketing has emerged as a digital business model that offers significant opportunities to expand market reach and increase revenue through performance-based partnerships. In Indonesia, with the largest Muslim population, affiliate marketing, especially related to halal products, has great potential to grow,...

Comprehensive marketing management for competitive advantage

Herlin Widasiwi Setianingrum · Tri Widyastuti · Safrezi Fitra

Marketing management is a fundamental aspect of the business world that plays a role in designing, implementing, and evaluating marketing strategies to achieve competitive advantage. This process involves analyzing consumer needs and wants, market segmentation, product positioning, and developing an effective marketing...

Digital Marketing Solutions for Adaptive Development of Retail Enterprises

Shinkarenko, Ivan A.

The article examines the theoretical aspects of modern types of marketing - traditional and progressive. The main differences between traditional and progressive types of marketing are determined in terms of key aspects: purpose, tools, method of interaction with the consumer, type of communication, tactics and busines...

Marketing con influencers. Propuesta y estudio de viabilidad para el turismo en una casa rural

Núñez Almendros, Silvia

[ES] Una buena campaña de marketing es clave para la imagen y publicidad de una empresa. Con los años, el marketing ha ido evolucionando, y con la llegada de internet, el marketing se reinventó también como marketing digital, que es aquel que engloba todas las acciones y estrategias publicitarias o comerciales que se e...